Apple's making its first ever debut at the world famous Black Hat hacking convention this year. It's planning to give a presentation on key security technology within iOS, but it really means something else. Apple's been forced to admit its stuff isn't totally secure and it could do with some help. This is the end of Apple's security bragging rights.
Essentially, what we're seeing here is Apple climbing down off its high horse. OK, it's going to Black Hat to shout and scream calmly boast about the security of iOS in true Apple, reality distortion field-style no doubt. But by coming to Black Hat and actually presenting, with the full approval of Apple's privacy and marketing machine to boot, what Cupertino's doing is admitting it needs hackers, because the Apple ecosystem isn't as secure as it was once thought.
You only have to look at the OS X malware storm from a few months ago to know that Apple's now a massive target just like the rest of the bunch, Microsoft and Google. Even today we've got news of yet another OS X Trojan on the lose. That's not to say Apple's operating system doors have been blown off and there's a free-for-all for malware and hackers on either the desktop or the mobile platform, but it shows Apple's thinking about getting some support, and that's a good thing.
If you're an Apple product user you should be thankful that Apple's finally pulling its head out of the sand and reaching out. Getting ethical hackers on-board, allowing them to help, should mean less holes for the dark side to peer on in through and steal your data. Well done Apple, you've finally grown up. [Bloomberg]