Apple Reverses Store Staffing Changes After Blue-Shirts Sob Tears of Confusion

By Gary Cutlack on at

Apple's John Browett, the company's senior vice president of retail, has admitted to getting things a bit wrong recently, after ordering changes to staffing rotas and shift patterns that left some Apple Stores undermanned and employees demoralised and in fear for their jobs.

The staffing changes saw some employees having their shifts cut and their earnings drop accordingly, causing news stories to claim Apple was sacking newly trained staff and downscaling the number of people it employs to wear blue t-shirts and smile unnaturally at customers.

Browett is said to have told senior Apple staff to tell their underlings that he "messed up" in ordering the reshuffle, and also acknowledging that the new staff system was causing all manner of problems, ill-feeling and confusion, an Apple spokesperson said: "Making these changes was a mistake and the changes are being reversed. Our employees are our most important asset and the ones who provide the world-class service our customers deserve." [Nasdaq via The Verge]