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Boy, I really wonder what they’re doing over there in Waterloo. First they’re selling off their jets, and now they’re saying they’re going to ‘win’ against the iPhone and Android? I would never have guessed the BlackBerry maker was in the stand-up comedy business. But apparently, they’re “not here to fight for third or fourth place.” Hmm, we’ll see about that.
Research In Motion boss Thorsten Heins has a feeling that BlackBerry 10 will rescue the company despite delays (and questions over him being rather delusional.) Speaking to Bloomberg, Heins stated that “We’re here to win” — apparently he wasn’t joking.
Of course, whether or not RIM will rise up and become the top dog is yet to be seen, but from once a mighty giant that failed to evolve with the rest of the market, BlackBerry 10 must do something incredibly drastic to even put it in contention with the heavyweights of the smartphone world. Still, the smartest thing the company could do is to talk about licensing, as many users are still big fans of the platform, mostly for the use of BBM, including Usain Bolt.
Still, with BlackBerry 10 still not expected until early next year, this fight looks to be a long, uphill struggle, but you never know what’s going to happen. Perhaps this is the precursor to the real life sequel to this video, and RIM will rise up against its oppressors. Then again, pigs could fly. [Bloomberg via Cnet Crave]
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Of course he’s going to say that, the same way every CEO talks up their product and down everyone elses,. Apple CEO’s don’t call iPhones “magical” and “revolutionary” because they believe it, but because “It’s basically the same as last years with a faster processor” just won’t shift so many phones.
What I don’t get is why don’t RIM ditch the Blackberry brand and create a new smart-phone label? That way, they won’t have to overcome the initial hatred that a lot of people have from BB.
Do people hate BB? I thought it was more pity than anything.
Pity, hate, avoid, think it has sexually transmitted diseases – however you say it, people don’t buy it.
I ABSOLUTELY hate Blackberry.
From their delusional management, disgusting plastic tacky phones, vile operating system and their somehow MESMERISING BBM.
I don’t know about anywhere else but all I hear in the UK is
1) “Blackberrys are S***.” *Buys Blackberry “for BBM”*
2) *Person has dumbphone* “My Blackberry is being fixed.”
3) 12 yr old wants one cause all their dumb friends have one.
Everything about them is just awful. Like seriously all people talk about is how great they are for email … REALLY? They’re so good, you need to buy one, to send EMAIL? Sure, cause every other phone is TERRIBLE at it.
RIM, just go the f*** away.
Yes. People who read tech blogs hate BlackBerry. But you’d be surprised how many other people like them.
Case and point: my mum, a BlackBerry user, was a little surprised when I told her that ‘the BlackBerry company’ (because she’s never heard of RIM) is going to go bust soon. I told her that other brands are much better. Then she asked why. I just couldn’t explain it.
Retina displays and Jelly Beans mean nothing to the layman. As far as they’re concerned, BlackBerry already has the two most important features: 1) All-touch phones (such as the Torch) and 2) An app store.
Think about this: BlackBerry is probably the second most valuable brand after iPhone. It’s the only other phone that people refer to by its brand name in casual conversation. Most people call it a ‘Blackberry’, but if it’s an Android, they call it a ‘phone’.
Okay, maybe you’d call it an ‘Android’, but you’re reading a tech blog. So am I. We don’t count as ‘most people’.
Because at least with Blackberry they have a recognisable brand and loyal following as well as haters. If you start from scratch you won’t lose the haters because most of them know it comes from RIM but you risk losing both the loyal supporter as well as the casual supported who know the BB but not the RIM name.
I would say that the uneducated masses that don’t really look into the tech world won’t know that BB has a parent company. My family didn’t when I asked this question! So if they created a new brand, pumped enough money into it, I think they could cast their nets far wider than they are at the moment. I think their brand has sunk low enough in the public opinion for this to work.
It could work, but it is a very big risk for a company already struggling. I don’t think BB has a particularly poor name with the general public, I know loads of people who have them as personal devices and think they are great. They will more than likely upgrade to a BB when their contracts expire and if you move away from the BB name, you lose that brand recognition and risk becoming just another new entry. It would be very difficult to launch a new brand in the current mobile phone market with the dominance of Android, resiliance of iOS, and potential for WP7, not to mention the veritable glut of device manufacturers and their brands.
If they kill BB the name, they could get more customers, but it is unlikely given the current market conditions. If they keep it, they should retain a good chunk of current customers and potentially get more – it is the safer short-medium term option to keep the company alive.
I think this is a good idea but if they’re going to keep flogging the keyboard and BBM everybody will still see them as Blackberrys.
Bwahaha, I love stories like this. Going to beat the iPhone? Yeah right…do RIM actually believe their own press releases?
Beware of laughing too hard. I remember nearly 4 years ago when iPhone owners would laugh like that over comments that Android would beat them.
What’s even funnier is that some iPhone users still think that iPhone is number 1 and this Android phase will pass soon.
It’s funny how RIM invokes pity rather than rage from fanbois. It’s hard to hate the Canadians..
Unless you’re Kyle’s Mom http://www.youtube.com/watch?v=bOR38552MJA
unless this new BB10, is fast, has lots of apps (like droid at least) is smart phone navigation style and makes the Tea then i dont think it will see that great, but it might hold water with the teens that want to upgrade their current BB`s!
Boy, I really wonder what they’re doing over there in Waterloo.
Drugs.
You may want to check your calendar settings RIM, April Fools Day was 4 months and 13 days ago.
All the stupid clueless teenagers in this country seem to love BlackBerry’s just because of BBM. WhatsApp does the same s**t and works on all platforms but these idiots are so ignorant they refuse to check anything else out.
BlackBerry’s are ridiculously overpriced for basically what is a Dumbphone.
I’ve even had some of these idiots tell me that BlackBerry’s are better than an Android phone, I laugh in their face at their delusion.
What annoys me is some of these idiots then moan that their battery life is rubbish or they lose all the BBM contacts when their phone wipes itself magically or their BlackBerry’s keep breaking yet they still can’t let go because of BBM. This is the only reason these stupid teenagers give me for having a BB.
Another annoyance is the people who say they will get an iPhone if they leave BlackBerry, why an iPhone? I ask these guys about Androids and they have no clue what it is, they just know about HTC & Samsung and don’t know it runs an OS called Android.
Why have we such stupid kids in this country? I guess that’s what you get when we allow them to live off Jobseekers Allowance, give them free housing and allow them to smoke weed all fecking day.
Rant over.
Epic comment and true.
BTW, I recently purchased a Sony Xperia Pro (very rare phone) from Sony themselves, for £200 inc both a regular and car charger. It’s not the fastest phone out there, but the slide out keyboard is superb, and so messaging using WhatsUp or any other service is a delight. I see BlackBerry’s STARTING at £130 and just do not understand how they get away with such pricing.
Either way, no matter how cool BB10 is, the next iPhone will kill RIM dead. Apple have already signed deals to embed iOS into many automobiles and so despite it’s superior multitasking, the QNX underpinning of BB10 will not cut it. Further, Apple have a HUGE content and location ecosystem. (The latter going against Google, but superior in execution like most things Apple.)
Again, next iPhone will kill RIM. Unless next iPhone is rubbish. Not to mention Jelly Bean and it’s next gen devices from Motorola, Sony, HTC, Samsung etc.
My friend bought a new BlackBerry Bold for £270 I bought a used in pretty perfect condition HTC Desire HD for £160. Who got a better deal? LOL
Although I am mad at HTC for not bringing out official ICS for this phone after they promised it.
They still make Blackberry’s?
there is no way blackberry will ever take over iphones or android phones now, infact i dare bet windows phones if they have not already will take over blackberry too
although saying this alot of people in the uk have blackberry phones, although i know some who started with iphone then got a blackberry and have now gone back to iphones lol
plus while i dont use apps really and not used them on my ipod touch, they do attract people to phones and blackberry offers hardly any apps, infact symbian offers/offered just about the same amount lol
I didn’t know href=”http://3.bp.blogspot.com/_D_Z-D2tzi14/S8TTPQCPA6I/AAAAAAAACwA/ZHZH-Bi8OmI/s400/ALOT2.png”>Alots could use mobile phones?<a
CURSES!
I find the negativity towards RIM really uncalled for. We know they have to deliver the goods with BB10 but I thought a tech site would be embracing new gadgets and be excited to see what they come up with – it’s a new toy to play with and will probably have a few awesome features we’ve not seen before – or done differently, maybe even better.
There are valid criticisms of the BlackBerry platform as it is – mainly aimed at the awful handset software – but they’re imminently addressing that. Articles like this suggest that other companies like Apple do no wrong. Didn’t their first smartphone lack even basic 3G connectivity and the ability to copy and paste, amongst other things?