Molly Oswaks - 

Porn is porn is porn is porn. It’s packaged, produced, precisely staged. Even “amateur” porn isn’t really amateur. As Cindy Gallop, founder of the US ad firm Bartle Bogle Hegarty and driving force behind MakeLoveNotPorn.com, is quick to clarify: the submission guidelines for user-generated porn sites specify everything from strategic camera angles to scripted dialogue, like “Oooh, I’ve never done this before!”

Gallop’s newest project, MakeLoveNotPorn.tv, aims both to shake up the status quo of expected online adult entertainment and to encourage free and open discourse about the erstwhile taboo topic of sex.

Still in its invite-only beta phase, MLNP.tv provides a platform for its users to upload and share their own NSFW content, which is reviewed and selected by the site’s backend staff and published at their discretion. Each submission is $5, a nominal fee Gallop hopes will keep out the spammers and trolls. Published content can be rented for $5 for three weeks at a time; there is a 50/50 profit split between the content creator and the house, which Gallop hopes will serve as incentive for users to promote their own content—in other words: pick up some of the marketing slack.

In a world practically bleeding viral Youtube videos, Gallop hopes MLNP.tv can harness that same viral video enthusiasm—and do it lucratively, no less.

There are still a few kinks to be worked out and features to be implemented before the site goes public, but to keep informed, you can sign up for an invite and a heads up as things progress.

Thanks, Cindy!