Virgin Atlantic has come up with an ingenious way to get us all flying to San Francisco every weekend, offering the flyer who racks up the most air miles this year a seat on the Virgin Galactic space plane.
Launching what it calls Mission Galactic, Virgin's encouraging rich travellers and businesspeople to fly on Virgin America, Virgin Atlantic and Virgin Australia planes, with the most frequent frequent flyer who clocks up the largest number of miles before August 7th 2013 bagging the free trip to the edges of space.
The runner-up gets to go on one of those weightlessness simulating planes, in which you get spun about for a few seconds while hurtling toward earth. It is not a competition for nervous flyers. [TechCrunch]