RIM’s chief exec has come out windmilling his fists at the many critics of the troubled phone maker, claiming it’s not in any sort of death spiral and even suggesting other smartphone makers might look to create hardware based on RIM’s BB10 spec.
In a very bullish interview in the Telegraph, Thorsten Heims puts forward the idea of a Windows Phone or Android approach to getting the hardware made and in users’ hands as quickly as possible, saying “To deliver BB10 we may need to look at licensing it to someone who can do this at a way better cost proposition than I can do it.”
Heims elaborated on this a little, adding: “You could think about us building a reference system, and then basically licensing that reference design, have others build the hardware around it – either it’s a BlackBerry or it’s something else being built on the BlackBerry platform. We’re investigating this and it’s way too early to get into any details.”
So, who’s up for a cheap Huawei-made BB10 phone?
Heims also said RIM had a good look at Android, which would’ve sent a few shockwaves around the mobile world, saying: “We took the conscious decision not to go Android. If you look at other suppliers’ ability to differentiate, there’s very little wiggle room. We looked at it seriously – but if you understand what the promise of BlackBerry is to its user base it’s all about getting stuff done.”
As for the anticipated but delayed BB10 OS, Heims says rather optimistically that “it’s a once in a decade change that will see us through the next ten years.” [Telegraph]