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Now the Olympics and its crazed corporate branding madness has receded it’s time for others to get in on the capitalist sponsorship money-grab, with Coke revealing plans for special Skyfall-branded cans of its popular brown fluid.
The Coke campaign will ask drinkers to “Unlock The 007 In You” by sipping on a can or bottle of Coke Zero, just like James Bond might do were he to be ordered off the booze by his doctor. We hope this doesn’t mean there will be a clumsy interlude in the movie, in which Bond stops hitting a villain in the face, flips a pound coin into a vending machine (camera rotates around coin in mid-air in bullet time before it flies into the slot) and enjoys a refreshing and invigorating cola.
Skyfall and its massive accompanying entourage of brand awareness opportunities arrives in the UK on October 26th. [PopSop via Switched On Set]
Hopefully Bond won’t be drinking this shaken.
A new weapon to confuse his enemies — a shaken can in the face.
That might work. If they can get a tie in with extra strong mints too he could build a jetpack.
You laugh, but a can of coke shaken up becomes like a brick. In my first year at uni I lived in a particularly dodgy area and after a night out I’d go get a kebab and can of coke. I’d eat the kebab and keep my can of coke in my pocket, in my third year I got into a fight with some guy after a night out (he started on a friend to show off to his mates and would NOT back off). I took out a can of coke and started shaking it, he laughed and said “What are you gonna do hit me with it?”
Famous last words.
That sounds like I killed him with it, I definitely didn’t kill a man with a can of coke!
So, you know how the studio behind 007 almost went bankrupt…I’m looking at you advertising department…
It’s OK, they’ve been bought by the Isle of Man government, I’m so sure that will end well