Instagram has made retro-filters all the rage, but maybe you like to look at regular pictures, with their original colours intact. Tough luck? Maybe not anymore. The Normalize app for iOS can go ahead and strip those things right off if you're not a fan.
Now it's not like Instagram filters are just sitting there on top of the original image. When you apply the filter, you change the original which means that Normalize is still messing with the pictures—just like Instagram does—albeit for a different purpose. This also means you can also use Normalize on photos that just need some balancing. That is unless you prefer to keep unintenional imperfections.
The biggest thing Normalize has going for it is simplicity. Normalize can do its job without making you mess with a whole bunch of settings. That said, if a photo is so filtered that it's actually lost visual quality you're pretty boned from the get-go. For the most part though, it seems pretty promising. If you want to know about how Normalize's anti-Instagram algorithms work, you can read about it on creator Joe Macirowski's blog. If you want to try it out yourself, it's £1.49 on the App Store. [Cult of Mac]