After confirmations to the contrary yesterday, Amazon has now come out and said that users will be able to opt-out of ads on the new Kindle Fire models for a one-time fee of about £10.
An Amazon spokesperson reached out to us by email with the following statement:
I wanted to let you know that with Kindle Fire HD there will be a special offers opt-out option for $15 (£10-odd). We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We're happy to offer customers the choice.