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In a world where automation and assembly line robots have driven craftsmanship to near extinction, it’s nice to see a facility where humans still play an important role in production. Birth of a Barrel is a beautiful look at the factory where Jack Daniels’ employees are very much still involved in the creation of the company’s wooden ageing barrels.
Instead of a truck just dumping a mountain of wood at one end of the facility while barrels magically pop out the other, a surprisingly large team still shepherds each and every wooden vessel through the entire manufacturing process. And given Jack Daniels’ whiskey takes a long time to create, it’s fitting that such care and craftsmanship goes into the creation of the barrels that keep it safe while it ages to perfection. [Vimeo via Notcot]
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Is this a sponsored post? is the reason you used old Photo’s in the AMA because you didn’t want people to see the crates of JD filling the office
Yo Liszewski am I missing something? I didn’t see a single part of that production process that wasn’t automated… those people you see there (no disrespect to them) are shop floor workers not craftsmen, and they are still present in the majority of factories in the first world.
Nice story.
1. How is this not an assembly line?? If you think most factories run on magic, How It’s Made will blow your mind.
2. Shame the whiskey still tastes like piss.
3. Donkey Kong would have a f*cking field day in that place!
Pussers Rum, my favourite tiple, is still made in oak barrels. A fine beverage.
Discovery Channel’s “How things are made” documentary on the same subject is even better