Most haggard old pros gave their souls up to Nikon and Canon long ago. Too bad for them because the Sony a99 is the kind of DSLR the pros of the future might be looking for: Small, fast, and furious.
Like the a99's natural competitors the Canon 5D Mark III and the Nikon D800, it's got a full-frame sensor. In the a99's case it's a 24-megapixel 35.8 x 23.9mm sensor, so it's slightly higher resolution than the Canon but still leagues lower-res than the 36-megapixel Nikon.
So what makes this camera so special? You'll notice the difference as soon as you pick it up. At just 734g it's a over 200g lighter than the D800 and even lighter when compared to the 950g 5DMKIII. It's also smaller than both of the other cameras. If you've ever lugged a camera around all day, you know that makes a difference.
The camera also sports a sparkly new autofocus technology that uses not one, but two phase-detection sensors for increased speed and accuracy when trying to lock on to a subject. Will that make a difference? We'll have to wait to try it out — especially since the 5D's new AF-system is so fantastic.
As for video, the a99 appears to be stacked. Unlike its competitors, it shoots 1920 x 1080 at up 60 frames-per-second. It's also the first pro-DSLR to have continuous autofocus while shooting video (the Canon 650D, also has continuous autofocus while shooting video — it doesn't work very well).
Many traditionalists will want to write off the Sony a99 because unlike other full-frame cameras it doesn't have an optical viewfinder, and uses Sony's proprietary translucent mirror technology instead of standard single-lens-reflex design. But at just £2000-odd for the body, we're excited to see what Sony's more efficient design can do.