Google maybe the big name when it comes to Internet search, but Bing is certainly not giving up the fight. Now it’s the default search engine on all the new Kindle Fires, which will give it yet another foothold on its long, hard climb.
If default Bing search strikes you as just another thing that’s slightly unappealing about the new Kindles, don’t worry too much, unlike the ads, Bing search is something you can change if you want. Google and Yahoo! options are available. Nonetheless, this is going to bring a lot more people to Bing, whether they know it or not. The alternate search service may have a way to go, but it’s definitely gaining relevance, not losing it. [Ubergizmo via Ars Technica]