Did you really need to make this video, Research In Motion? Do you think your developers will love you more because of spending I don’t know how many hours in making this… this… I don’t know what this is.
We are going to keep loving developers at Research In Motion, all the way to BlackBerry 10 and beyond. Watch our leadership team for developer relations bring back the band: Alec Saunders, VP Developer Relations & Ecosystem, Chris Smith, VP Application Platform & Tools, and Martyn Mallick, VP Global Alliances & Business. Thank you to those devs who are working hard, and for those jumping on board every day.
Perhaps you should have spent those hours trying to get BlackBerry 10 out of the door instead of terrifying them with this.













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I”ll sum it up Shit
What? How can you NOT love anything to do with REO Speedwagon?!
I thought it was quite a well produced rendition.
They should of had them all dressed as sailors, aboard a sinking ship.
(jam) seen baby transition mobile platform, mislead launch ahead, Blackberry 10, Qwerty, you’re wondering, won’t, new stuff, your apps blackberry, keep on loving you, SDK, cool, loving you, every word, devs heart endeavors, keep on loving you, SDK, cool, loving you, keep on loving you, SDK, cool, loving you. Christopher Smith, Martyn Mallick, Alec Saunders.
interesting choice of words to purplise there RIM…
Literally ran out my house in my underwear in search of somewhere to buy a bb after seeing this!
Too tired to think of a suitable rhyme against RIM but glad to hear that they are doing everything they can to drive their company off a cliff that little bit faster.
Oh RIM, please don’t die. What would we do if we don’t have stuff like this to laugh at? The stilted half-rhyming shceme, and lines like “Our updated SDK is really cool.” are all just priceless.
Overly attached Blackberry? Those are words I thought I’d never feel the need to type…
RIP RIM
Wait? This is real?
oh God that’s so fracking cringey! WHY?! WWWHHHYYY?!
That is a dreadful bit of advertising, and awfully autotuned at that
Now that I think about it, Research In Motion sounds like a good name for a band. Could this their fallback strategy?