8 
After initially denying it, Apple has acknowledged the iPhone 5′s purple flare camera problem in an email to a Gizmodo reader. Their solution: “Angle the camera away from the bright light source when taking pictures.”
Here’s their complete answer:
Dear Matt,
Our engineering team just gave me this information and we recommend that you angle the camera away from the bright light source when taking pictures. The purple flare in the image provided is considered normal behavior for iPhone 5′s camera. If you wish to reach me regarding this case number *********, please contact me at 1-877-***-**** ext. *******. I currently work Thursday-Monday: 7:00am – 3:30pm Mountain Time. If you reach my voicemail, please leave your name, phone number, case number and the best time to reach you. Email is ****************@apple.com.
Sincerely,
Debby
AppleCare Support
Long time Gizmodo reader Matt Van Gastel received this email after a long call with Apple support regarding the Purple Flare problem in his phone, which apparently is a feature common to every iPhone 5:
Initially I was told that it shouldn’t happen and that it is strange. My call was escalated to a senior support individual who again said it was odd and shouldn’t happen. I sent her some pics of the issue and she in turn sent them to the engineering team.
Her final response is what you can see at the top of this article. Some photography experts have speculated that the purple flare is a product of the sapphire glass covering the iPhone 5′s camera.
So it is final, folks: Apple says that, if your photos have a purple flare, this is totally normal behaviour of the iPhone 5′s camera. You are just holding it wrong.
Also, it’s not Apple’s fault that the Sun is purple. [Thanks Matt!]
Emphasis added.—Ed.
I think Debby may have a full inbox very soon… Not sure it was a good move to leave her email address on the above article…
Just noticed it been blacked out on the screenshot, just not blocked on the text further down, may not be deliberate, Mr Diaz should remove..
Yep – that is pretty poor. She could get in trouble for that.
You dropped something Mr. Diaz..
Dear Mr. Jesus “Naughty” Diaz.
Please take the bloody mail address out of the text!
Jesus strikes again. Bash a quick article out with an anti apple slant and don’t spend a few minutes proof reading. I am sure Deborah Thompson will have a nice full inbox in the morning.
Didn’t they say people were holding the iPhone wrong with the antenna issue also?
Saying that people are holding a device wrong when having problems with a key feature is like saying we designed it to work that we, rather than it being a foresight that eluded the design team.
She deserves to have her email published and hit on en masse.
That’s not nice. She obviously works on a service desk, doesn’t deserve the hassle, hope she keeps her job, at least she tried to help..
Do you think she was the one that come out with the statement? I;m pretty sure this response would have come out from someone higher up for her to relay.
I think so. But if a manager wanted her to sell such bullcrap she should tell him she is happy to do so if he is willing to put his name and contact on the statement. They’d soon change the statement.
and she’d soon get fired. Seriously, what’s wrong with the statement that’s making her look bad?
Better late than never Mr Diaz. Email Address now gone!
Do Giz Uk not check these article before they are posted here, who edited out address, Giz uk or Diaz at Giz US?
We do check through and match what is posted on Giz US, which in this case, originally ran the e-mail address. But since the original publication, that e-mail address has since been removed and the article updated with additional images. Apologies.
Anyway well i think its the ghost of jobs haunting the devices myself
the whole thing sounds like a fairly common optical effect, presumably from the sapphire glass cover. don’t really see what the big deal is.
I think the big deal is that camera company’s have pumped money into R&D for years to get rid of purple fringing, it worked well.
Then Apple reintroduced it as a feature
To be fair, it saves me having to add it in in Instagram…
ha ha
Apple really needs to do something about this “purple flare” problem. Just look at how bad it is in this picture http://goo.gl/YwJvs
Boom!
..goes the Dynamite
Yes its considered normal behaviour for an iPhone 5 camera. Just like getting shitty pics from a shitty overpriced camera is normal behaviour
Apple’s patronising treatment of their customers has become indefensible. It’s like they think ‘We’re Apple. We’re so obviously right, that anyone who complains has to be wrong’
I have been trying to keep an open mind, not descending into petty fanboyism, even defending their business practices on occasion, but they are making it so freaking difficult
This a non-issue, check out this post http://www.thetechstorm.com/2012/10/apples-iphone-5-purple-haze-a-non-issue/. This happen with the iPhone 4S too. Why make a big deal of it now.