Mac Rumors claims that Apple is "turning to select Retail Store employees to help improve Maps for iOS 6." What a genius idea!
The rumour site says that multiple sources "indicated that participating stores will dedicate 40 hours of staff time per week, distributed among a number of employees, to manually examine Apple's mapping data in their areas and submit corrections and improvements." Such fun, isn't it?
They don't provide any more details except that one of the employees will be designated "a subject matter expert to oversee the team and receiving training on how the team will operate." A Maps Genius, folks. I hope they also give them sextants and a compass that you don't have to move like an idiot from time to time. And a Zagat guide.
I'm having a very hard time believing all this. How effective can this be? The problem with locations—some of them so bad that have been mocked by all of the internet except for the most ridiculous Apple fanboys—is just one.
How would this fix Maps' biggest fault—its crappy search engine? It's dumber than a cobblestone. The other day a friend asked for restaurants while driving across Hollywood, Florida and it showed restaurants of Hollywood, California—over the Hollywood, Florida map. Or the melting 3D view?
Who knows, perhaps they are desperate enough. After all, there's no other way to improve their maps but manually fixing their database. I was thinking that they should buy Garmin and get done with it but, according to our own Maps Genius Kyle Wagner, Garmin uses Teleatlas, which TomTom owns, but Apple uses TomTom already, so that wouldn't work. [MacRumors]