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Facebook is playing fast and loose with our personal opinions nowadays, apparently sharing our “like” data with certain advertisers so they can more accurately gauge if you’d rather see adverts for sweets or mature dating when browsing the site.
According to Ad Week, one of Facebook’s many new money-making ideas involves giving key advertisers access to your other likes, so if, for example, you’ve previously liked the official page for Vodafone, the mobile network’s ad people may be able to see what other brands and TV shows you like, enabling them to tailor their ad creation and serving accordingly.
Facebook itself commented on the rumour, sort of denying it, but also sort of confirming it, saying: “To help marketers build better campaigns, Facebook offers aggregated insights to managed clients that help them understand trends about their fan bases. These tools do not provide marketers with any data about their competitors’ fan bases. As always, Facebook does not share user-specific data with advertisers.” [AdWeek via SMH]
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Is this new? I’d assumed they’d always done that. In fact I’m close to certain that they did.
Or is there a significant change/surprising revelation that I’m missing here?
Seriously, is anyone surprised by this anymore? At least Google lets you know upfront that your data will be paying for the services and of course they don’t share it about since it drives their own adverts business.
Bear shits in woods news story. Of course Facebook are going to be using this kind of data for marketing purposes, what else are they going to use it for?
mind blown
/s
Bored of these endless and pointless articles. If you use Facebook, then you accept that they are going to do some things with the data that you give them in order for them to offer you a service that you are not paying any money for.
If this comes as a shock to you, if you are angered by this, if you think this is against your “human rights” then kindly get the f*ck off the internet – it’s full of enough stupid people already.