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As PR stunts go, this is one heck of a big one. Microsoft’s taken over the whole of Lichtenstein with Halo 4; Master Chief, Warthogs, and monument take-overs included. A whole European country turned into something that looks like it came straight out of the game. Incredible.
The Xbox 360 team apparently carted some Halo super-fans and journalists out to Lichtenstein to be thrown into the middle of a Halo-style war zone, complete with pyrotechnics and neons galore.
Judging by the shots Microsoft brought back with it, the whole place looked freaking awesome. It must have been incredible to be in the middle of all that. Still, we’ll get to experience something like it, as next week the Halo 4 show is apparently moving to London for a centre-of-the-city takeover for the launch on November 6th. [Microsoft via SFX]
Haha, great!
Looks liek Microsoft have got so much better at marketing, this stunt looks awesome.
*Liechtenstein
Lichtenstein is the undead version specially for Halloween.
Or a very much dead pop artist.
take that call of duty!
I good stunt that could have been made so much better by spiking the locals water with LSD – sure it’s unethical and illegal but what a fucking hoot that would have been. I’d have paid every penny I could muster to watch that shit unfold – fuck Derren Brown.
The most interesting thing to happen in Liechtenstein since… erm…
You got me there. I was hoping to google something and trump you somewhat but literally “amazing things to do in Leichtenstein” comes up with a few thousand results of “scenic walks and mountain views”.
Jesus what a thoroughly boring country…
A grim look into the future as prophesied by Loading Ready Run and Yatzee.