OK, so the only thing that matters about the new Kindle Paperwhite, which Amazon seems to think we don't want in the UK, is that awesome front-lit screen. Apparently it’s "basically an optical fibre that's been flattened," which creates that even white-lit screen.
We've seen other frontlit ereaders before, and they've been pretty good too, but the Paperwhite is a step above. It seems that it wasn't an easy development, though, because it took Amazon eight years to do. OK, so the video might play a bit like a glorified ad, but it's really interesting to see how the engineers went about trying to eliminate the screen glare and even lighting issues. While I reckon the future of reading isn't solely with e-ink, we're definitely making some decent progress to the PADD-equipped future we've been promised for ages.
Let's hope this kind of awesome screen lighting tech doesn't stop with just the Kindle, because almost anything other than a light-emitting screen could benefit from this. Imagine light-up paintings, or photo frames that illuminated your snaps without having to resort to those crummy digital photo frames -- you do still actually print your photos, right? [YouTube]