Now that the iPhone 5 is out, there’s just one more thing for Apple nerds to freak out over: The iPad Mini. Rumours have been cropping up like crazy the past few weeks—enough to start putting together what we’ll actually see from a 7-inch Apple tablet.
So let’s talk iPads. Small iPads.
If the accuracy of the iPhone 5 leaks is anything to go by, we’ve probably got a pretty good jump on what the new tablet will look like. What we’ve seen so far jibes with previous thoughts that the bezel on the smaller iPad will be thinner than it is on the full sized version, due to ergonomics.
Here’s the first photo we’ve seen of a purported iPad Mini actually working:

We’ve also seen similar a similar model lined up next to a Kindle Fire HD and the Nexus 7.
Chances are, an iPad Mini would look a lot like an iPad 2 on the inside. That means using the die-shrunk 32nm A5 processor, and probably 512MB of RAM. The only big internal departure from the iPad 2, in fact, would probably be the inclusion of a Lightning port instead of a 30-pin connector. And for what it’s worth, all of the cases and mockups we’ve seen have had rear-facing camera.
Stuffing the iPad 2′s guts into a smaller iPad Mini makes even more sense after Apple outed the new A5-powered iPod touch. Tim Cook’s Apple is all about supply chain efficiency. And having sunk some cash into shrinking down the A5 fairly recently for the upgraded iPad 2 and now the iPod touch, it would make total sense for an iPad Mini to squeeze as much out of that component as possible.
Early on, it was assumed that a small iPad might not have a retina display. As a value proposition—added cost and battery consumption—it just didn’t seem to add up. But the Kindle Fire HD’s gorgeous 216PPI screen changed that calculus, as did the possible availability of battery-friendly Sharp Izgo displays.
Some photos and measurements (supposedly) of the iPad Mini seem to indicate that it doesn’t have an Aspect Ratio of 4:3 like the full size iPads (see link below). Note that Apple just increased the Aspect Ratio of the iPhone 5 up to 1.78 from 1.50 for the iPhone 4, so it isn’t unreasonable to assume that the same thing could happen with the iPad Mini, especially if it is positioned for selling TV content, which has 16:9. An Aspect Ratio of 4:3 is great for reading because it has the same Aspect Ratio as content on 8.5×11 inch documents, but a smaller 7 to 8 inch screen with a 4:3 Aspect Ratio will be noticeably Letterboxed with 16:9 content, with reduced image size.
Keeping the 768 pixel height will allow Apps expecting 1024×768 to be displayed with Letterbox borders in the same way as on the iPhone 5.
Here are the possibilities:
1024×768 is 4:3 = 1.33
1152×768 is 4.5:3 = 1.50 <— Most Likely based on photo
1228×768 is 16:10 = 1.60
1366×768 is 16:9 = 1.78
The Kindle Fire HD’s gorgeous screen really holds Apple over the coals to nail the display on an iPad Mini. Especially if the latter costs as much as we think it might.
There haven’t been too many rumours about the price of a small iPad, but the biggest clue might come from Apple itself. The new iPod Touch starts at £249. It would be kind of nuts if Apple started selling a 7.85-inch tablet for the same price as its iPod, or for less. This year’s iPad starts at £399, and the iPad 2 at £329. So the Mini will have to dance around those price points as well. Whatever it ends up costing, though, it seems like it will be a good deal more expensive than its sub-£200 competitors the Kindle Fire and Nexus 7.
There are a few rumours floating around that the Mini will have 3G, but there’s nothing overly convincing either way. We would note, though, that both the 7-inch Kindle Fire HD and the Nexus 7 only come in Wi-Fi only. And that there may not be enough room in that 7.85-inch frame to squeeze a battery that can handle data suckage with any competence.
While we’re all using “iPad Mini” as a working title, it doesn’t seem to be based on anything in particular. So it could be called anything.
Right now, the best rumour we have for a release date says the invitations will go out October 10th. That would probably mean an October 17th event. Apple typically releases products one or two Fridays after its keynotes.













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Firstly, f*ck off!
£300+ for a 7″ tablet – not the funniest joke?
“if you build it, they will come”
but totally agree with your point
It is beyond stupid if that is the case.
But!
I would still laugh at how many people ending up buying it even at that price point. It’s called the stupid tax.
+1
If it’s almost twice the price of the Nexus there is just no rationale. If you want to maintain your Apple ecosystem that badly then just pay the extra money to get a ‘proper’ iPad…
+£100 if you want a very pointless 3G option…
Why is 3G on a tablet pointless?
How much was the first 7 inch Galaxy Tab? Can’t have been much less!
I think this will be Sub £300.
£250 and I will consider buying!
About 600 quid, the first 7 inch Galaxy tab cost, I recall, but it did have 3G. I think it was even possible to use it as a phone.
So the iPad mini will be cheap by comparison.. . Yet some android trolls still complain. I hope it’s not over £250!
The price is not so much of an issue, it’s how apple gets away with selling millions of oversized iPod touches with such limitations, and yet people think they are getting a “tablet”…
The oversized iPod Touch, now in a new size! 7.8 inches of pure profit for AAPL. Same limitations, extra-un-revolutionary!
The paint on the edges of the iPhone 5′s bezel is wearing off after a week, the aluminium backplate can be scratched using your bare nails (try-it!), camera has violet flares and strange hues from indoor lighting, still getting extra-blury photos unless held extra-steady, these thing are NOT “revolutionary”. Apple Maps completely sucks, battery life is about 2 hours less than on my 4S, iOS 6 just sucks and THERE’S NO WAY BACK.
Conclusion:
Return for refund before the 14 days window passes.
Possible Replacements:
Try one of the top-end Lumias or one of the top-end galaxy phones.
- The Apple way has never been the best way/experience, and they are selling cheaper and cheaper made products for more and more money… People just get hooked like I was since 2007 when I got the first iPhone and every new model after that. BUT, I’ve had the courage to try other platforms like Windows Phone and the last two Android versions on different phones, and once you’ve spent at least week using each alternative platform you realise just how full of stupid limitations iOS is and just how quickly they are closing in on creating a less enclosed platform with every software update.
And as a last point:
What people don’t understand is that everything about iOS is MAXIMUM PROFITS FOR APPLE INC and they are moving that onto Mac OS X too and the new generations of macs (lack of upgradeability, software updates trough the Mac App Store…). They are closing in more with every update, locking you into their money-grabbing platforms and making you believe that you have “the best” experience and that couldn’t be further from the truth. Welcome to the new Apple, the company that gives you apparent shine and mediocre products full of limitations at PREMIUM PRICES.
Amen brother
Seems like the iPhone 5 parts cost about £100, it’s cheap. The mark-up is for ‘Apple’ and software. China will be doing £75($100) quad core phones in 2013, and still £500+ for a dual core iPhone, a joke – it’s like Moore’s Law never existed for Apple.
Nothing wrong with a premium product at a premium price, but the iPhone 5, at best, is a mid-ranger at premium price, as will this silly little mini’s.
You forget cost other than parts and assembly? What about marketing, development of new products and so on…
For some one who doesn’t miss much detail, it’s a little strange how you overlook such things… Or maybe that’s just being a fanidroid!
This needs to hurry up and come out! Can’t wait to get my hands on one!
It makes sense why the dropped the number on the iPad this year (and not the iPhone). I think they’re going to make the iPad line the way they do the Macs. What I mean is with screen sizes. I don’t think this rumoured “iPad mini” will have the name mini at all. Much the same as the Macbook Pro and Airs are 13″ and 15″ rather than a name for a smaller version. I think if an event is even going to happen in 2 weeks, we will see the iPad 7″ and quite possibly a current iPad renamed to iPad 10″ rather than iPad- 3rd generation (or even “new iPad”, what will the next one be?!. They’re gonna have to stop at some point, they aren’t going to call the 176th iPad the “iPad (176th generation)”. Hopefully they will just name it by the year like the Mac line.
I personally don’t believe the cheapest 7″ iPad will be over £300. That price point simply doesn’t make sense and I don’t think Apple will use this 7″ form factor as a ‘premium’ selling point.
I believe, and you can quote me on this, it’ll be priced around £250 (meaning under £300). Above the iPod Touch and below the cheapest iPad Apple currently sell. I’m sure more people buy apps on a tablet device than on something like the iPod Touch too. So it’ll make even more sense for Apple to price it very competitively.
Personally I’d like it to be under £250 for the base model.
“And for what it’s worth, all of the cases and mockups we’ve seen have had rear-facing camera.”
http://www.gizmodo.co.uk/2012/08/do-these-new-ipad-mini-leaks-show-apples-ditching-the-camera/
My two cents.
With the new iPod touch being £249, I can’t see how Apple will launch this at the same price. I believe it will launch at £329. Apple will sell many of these at this price, but not enough to kill off Android. Who knows, maybe it doesn’t want to win? At £200 it would dominate the Nexus and the Fire, at £300 it’ll just make a nice steady profit and perhaps that’s all Apple wants.
And so it begins… a small trickle of iPad news which will soon become a massive flood, covering everything from the length of the charge cable to the type of cardboard used in the box. So soon after the great iPhone 5 deluge that we’re slowly recovering from.
On the plus side, at least the comments section should be entertaining.
iPod Touch is certainly overpriced but it’s £249 for the 32GB version.
Apple could therefore have the iPad mini 16GB at around £200-250 and iPad mini 32GB at £300.
You guys seem for some reason to be outraged that a 7 inch tablet would cost anything near a full sized iPad. The good thing about a 7 inch tablet is its convenience, and you have to pay for the extra effort they have put into cramming the power of a full iPad into something 2/3 of the size, and probably thinner. For those of you saying it will be like £200-£250, it’s never going to happen. Apple would not jeopardise their iPod Touch sales. I’m calling £329 on this one.
Oh, and despite the fact I like Apple products, own an iPad 2, an iPhone 4 and an Apple TV, they’re Apple products, so they’re gonna be overpriced, and cost a fair bit more than the rivals.
If it’s good, I’ll sell my iPad 2, and get it. If it’s crappy, or the screen is low resolution, I’m still gonna sell the iPad 2, and get a Nexus 7.
I just get Nexus7 tablet and I’m not pleased. It is fast, feels good quality but I let down by OS. I know lots of other user will not agree with me but for what I was going to use my new tablet Nexus& failed.
It have issues to lunch correctly the; BBC iPlayer, 4oD, ITV Player, Amazon Store app, MyCalendar app, and few more we use at home and need something mobile and bigger than IP4.
Shame as i was very exited when I got the device. now I’m going to return it or sell and get an iPad.
Haters gonna Hate! Mostly they are part of the Fanidroid Mobb!
I was wondering when you would make a stand against the Fandroid propoganda on this article, Taf!
I guess some folk are just anti apple and will never say anything positive…
Ok, I may not be the biggest fan of Android but I’ve given it a go, my comments are based on experiences at first hand, and I do have some positives to say as I find them, comments are not all one way on android devices, or for Apple for that matter.
Don’t think that’s how the Fanidroids operate, they hate full stop.