All Things D is reporting that "people familiar with Apple's plans" say that the iPad Mini will be unveiled at an event to be held on October 23rd.

It's tough to say how accurate the rumour is: it's a Tuesday, not a Wednesday, so it would break with tradition, but it could be timed to steal the thunder of the Microsoft Surface, which officially launches just three days later.

The sources declined to tell All Things D where the event would be held. For full details about what we're expecting from the new iPad Mini, read our full rumour round-up. [All Things D]