Nike's Jordan footwear range has given birth to the new CP3.IV shoe, celebrating its release with this awesome feat of photographic engineering. The two and a half minute video is one continuous shot of a frozen moment on the basketball courts of Venice Beach, which you've just got to see.
90 Chis Paul lookalikes were employed by production company Wieden+Kennedy to create the scene, which includes the player smashing through a brick wall, passing the ball to himself, knocking a cyclist off his bike, getting his portrait drawn by a street artist, running through wet concrete, beating his on court opponent and shattering the backboard with a power dunk. [YouTube via Digitalbuzzblog]
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