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The saga of Apple’s court-enforced public apology to Samsung continues. The first, newspaper-printed mea culpa read as too tongue-in-cheek for the judge’s liking. Now it turns out that the follow-up, a condensed contrition on the Apple Store’s UK home page, has come with a few caveats as well. Namely, that you have to go hunting for it.
As TNW reports, Apple has infused its page with Javascript that ensures that no matter what display you’re viewing it from, you’ll have to scroll down past a barrage of Apple product ads before the apology can be seen.
That’s obviously still well within the letter of the ruling, even if it spits in the face of the spirit. And it’s not, ultimately, a huge deal; if you were forced to run a public apology you didn’t agree with to one of your fiercest competitors, you’d probably try to keep it hidden too. But it’s a reminder that these endless patent wars and their repercussions aren’t always the result of companies acting in their best interests. Just like the rest of us, sometimes they’re just pouty little snots. [Apple Store UK via TNW]
I had to scroll down to reach this comment section, this is outrageous!
Seriously though what do you expect, them to replace there picture of there products with a big notice that says we’re wrong.
Yes…
i would like that.. or even a welcome popup.. but i dont see why scrolling is an issue.. all websites scroll..
Please stop calling it an apology. It isn’t an apology, it isn’t meant to be an apology, It’s a statement that (according to the verdict in the UK courts) Samsung did not infringe upon Apple’s registered design for the iPad. As I have said before I understand “apology” sexes up the story, makes it easier for simpletons to grasp and is easier to fit into headlines but it’s just plain wrong.
couldn’t the court just have given Apple a specific statement they had to publish on their website and this whole mess could have been avoided?
That would have helped the initial dispute, where Apple produced a statement that didn’t meet the court’s criteria.
It would not have helped this latest discussion, which is about the position of the statement, not the content of the statement.
Sigh. One more time. The court did give them the exact wording and font size and everything, but Apple added their own extra text to pervert the intent of the court-ordered statement, hence the court smacking them down and telling them not only to do it right but to give it greater prominence on the home page. We’ll see if Samsung decide to bring this latest tick to the courts notice or not.
Are you kidding? I had to scroll exactly 1/4 of a page to get to the bottom where the link was. “Clever Javascript?” I was thinking something like what they do on Tumblr where the page constantly scrolls. But no, there was an ad for the iPad, a row of ads below that and that was it.
Lame article is lame.
BTW the total amount of scrolling = two mouse wheel clicks. Big fucking deal.
The issue with it is that no one scrolls down on the Apple homepage, everything you need is at the top of the page, so if you do go onto the page you its out of sight so you won’t see it with a quick glance.
I scroll down on the Apple homepage even though I have no reason too…
Also who even needs to see that court ruling. The only people that care will already of heard of it on a Technology website. In short it was one of the most pointless rulings as most people really couldn’t care less what Apple have done.
I thought it was quite funny reading it in the comments section of another article. Specifically having the page resized for this reason. It’s not that big of a deal, but I found it slightly humourous.
Speaking of scrolling down, I’ve been having this issue with the Giz site (Chrome, Win7) were the articles are always below the side banner thing with the latest articles. Anyone got any ideas why this is happening?
“a barrage of Apple product ads”
There are no Apple product ads on Apple’s website, just Apple products. Also, what Darrell said.
That is not an apology, all they have done is state the facts.
Personally; with all the stupid/dirty IP tricks Apple are playing, I hope the judge knocks them down a peg and makes them actually say “sorry”.
I’d hardly call it ‘scrolling through a barrage of ads’, I think you should revise this artical, Brian.
Oh please. This has to be the worst article I have ever seen on Gizmodo. It is not a continuation of any “saga”, the link to the statement was in the same place as it had originally been and it is “cleverly hidden” about half an inch below the standard apple front page images. Jesus, aren’t you embarrassed about this?
Yes….
and… re-tweet.. http://www.apple.com/uk/legal-judgement/
I’ve got no problem with the scrolling issue – after all, the court didn’t specify where it had to be. I just find this hilarious because it bothers Apple so much they need to “hide” it!