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After trying to be snarky and biting with its court ordered apology to Samsung, and being reprimanded by the UK court and told to fix it, Apple has now put a second, simple, much less back-handledly “Samsung’s dumb and we’re the coolest” apology on their UK webpage. Hopefully this will be the end of it.
This time, Apple has complied to the spirit of the law a little more, by not implying anything with its now appropriately dry apology, and by posting on its UK homepage in 11-point font as ordered. The apology on the homepage reads:
On 25 October 2012, Apple Inc. published a statement on its UK website in relation to Samsung’s Galaxy tablet computers. That statement was inaccurate and did not comply with the order of the Court of Appeal of England and Wales. The correct statement is at Samsung/Apple UK judgement.
The link, of course, to any explaination of the judgement which reads:
It’s probably best that all parties involved finally put this in the past. After all, Samsung has a snazzy new Nexus 10 to peddle, and Apple an iPad Mini. Those two form factors are nothing alike. Finally, maybe this is over…for now. [9to5Mac]
It’s not really an apology though is it?
It’s not meant to be, the ruling was to state that Samsung did not infringe.
Exactly. But the article title?
It’s also worth noting that Apple have increased the size of the picture of the Ipad Mini so that on 1920 x 1080 screens you have to scroll down to look at it. It’s quite easy to see the difference when you go onto the US site.
Sneaky.
http://i.imgur.com/MRmAx.jpg
I’m sorry but that’s brilliant.
In fact, I’m not sorry. It’s just brilliant.
you might think that but I’ve a feeling that the hubris shown might come to bite Apple on the arse should they lose any other cases in the UK and have to comply with further court instructions.
It’s the childishness of actions like this that are starting to lose Apple the PR battle
The thing is, the only reason Apple had to do this was because the Judges felt the case got too much publicity due to the “not as cool” statement.
As long as the Judges keep personal comments like that to themselves then everyone will be alright.
I thought it was an odd statement for a judge to make but that wasn’t the reason for forcing apple into making the statement. Apple had been yelling loudly and widely accross Europe and the world that Samsung was copying them. Even when they lost this case they still were trying to tell people that Samsung were copycats by trying to quote irrelevant cases creating an impression that was against the facts. Apple seem to think that if you shout something long and loudly enough it becomes a fact regardless of the truth.
Again cases like this and the ‘ifone’ case in Mexico where rulings go against them they still try and manipulate the situation after losing. The courts aren’t noted for having a sense of humour for even a perceived slight.
It takes a lot (and is frankly ridiculous) for people to look at corporations like Samsung and others as plucky underdogs but Apple are creating that view because of their arrogance
If you were talking about any company other than Samsung I’d agree with you.
But as I’ve made clear on here before, Samsung deserve to be punished. It’s fine for companies to take aspects of another as “inspiration” but Samsung have taken a lot.
HP have released an all-in-one that looks shockingly like an iMac. HP aren’t facing anything from Apple. With Samsung, it’s been hardware, software, marketing, packages and accessories. That needs to stop and the only way to do that is through the courts. Before this all started Apple tried to contact Samsung 4 times. It’s not like they dived straight into legal proceedings.
So while you say that “Apple seem to think that if you shout something long and loudly enough it becomes a fact regardless of the truth”, it was truth from the beginning.
they all look alike. absolutely all of them. This is because that happens to be the most practical form factor. As has been mentioned many times Apple seem to have this bizarre double standard that if anyone has anything remotely similar to anything of theirs they sue. It doesn’t matter of if that preexisted what they produced or subsequently patent, they claim to have control over those patents and ideas over the whole world.
Look at apple records, the ifone, in fact anything that has an i in it they claim or try and put pressure on to have it or stope others using it. They even explored action against the BBC iplayer and looked into the legalities of taking the ITV name. Thats the arrogance of the company, they want itv so the considered trying to take the name from a company that had been operation for over 60 years!
Contrast that to when they have to pay something to another company they offer a pittance or use their financial muscle and/or company size and position in the market and try get away with things they would not let others do to them. The offer of £1 to moto for patents for example.
Samsung don’t deserve to be punished. Nothing is “original”.
We build upon the work of the men before us.
http://www.everythingisaremix.info/everything-is-a-remix-part-4/
It wasn’t truth from the beginning because the court ruled it wasn’t. That’s the point
To be honest, I preferred the “Samsung’s dumb and we’re the coolest” apology…
Will gizmodo stop calling this an apology they were never told to apologise. Do your job and report things in a correct mannor.
I think you’ll need to broaden this to the media as a whole. Apology just sounds so much sexier and easier to fit into a headline than “acceptance of the UK courts judgement that Samsung did not infringe”