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Apple’s apology to Samsung has hit the printed newspapers today, with the above text spotted on page five of today’s Guardian. It’s shorter than the one it was ordered to rewrite, but does it sound like Apple means it this time?
As with the apology that appeared on Apple’s web site, this “apology” isn’t called an apology and doesn’t contain the word “sorry” or anything vaguely similar. It’s a small, short, factual summary of the case in which Samsung was found not to have copied Apple’s iPad design, along with a link to the ruling we doubt anyone would bother typing in.
Also, following news that Apple was ordered to apologise again and do it properly this time, the previous apology to Samsung has been removed from Apple UK’s home page. Someone inside Apple HQ is biting down on a pencil, swallowing their pride and preparing a new one right this very minute. [Twitter]
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worst apology ever….I mean really, nil points for effort
Its a whole lot better then what they put on their website, and I don’t think the idea was for them to apologise, just to set the record straight that buying a Samsung Tablet wasn’t illegal.
The website statement was not only childish, but unclear as to what it actually meant, this is pretty straight to the point.
And our survey says….
“AGH-ERRRRRRRRRGGGH!”
Did anyone really expect heartfelt?
Didn’t even expect an apology – Apple are not being required to say sorry, just to publish the ruling that Samsung did not copy Apple (without any snarky comments about wins in other countries). This they have done. I expect their website version will be identicle in wording to this and to go up about 1 second before the end of the 48 hours they were given to comply.
I imagine if there had been a fine they would have paid it in 1p pieces!
Not possible in the UK: http://www.legislation.gov.uk/ukpga/1971/24/section/2
Apple’s answer to how long it’ll take to post the proper repsonse online reminds me of this:
http://www.youtube.com/watch?v=UiKpEvUShtY
if they had just shown this on their website they could have gotten away with it. That will teach them to be so arrogant.
Apple, the word apology means that you include the words “apology”, “apologise” or “sorry” somewhere in your title. This just looks like a piece of legalese, reporting on a court judgement.
May the high court find you in contempt and fine you big. Just suck it up like a big boy and don’t moan like a spoiled brat.
They weren’t actually ordered to write an apology, they were ordered to publicly acknowledge that Samsung didn’t copy them which this does.
This is a problem the media seem to be having. This is not an apology merely an acknowledgement. They only need to publish the rulling, not admit they were wrong.
if apple had done this in the first place there would have been the initial publicity but it would have died down quickly and no one would have cared, But they had to act like a spoiled brat, and really this does them no harm, Apple fans will still be apple fans, so really don’t know why they messed about the first time.
Oh come on, just say sorry
This silly situation would not have come about if Ghoul-gul and SamDung had not ripped-off and blatantly copied the designs of one fruit themed shiny gadget flogger.
Wait, didn’t Forestal get in hot water for not apologizing? I’m so confused.
Mr Cutlack, you are a journalist. Whilst Giz UK isn’t that well known, you still have a duty to not misinform people and spread falsities.
Apple were never ordered to apologise to Samsung; it was an order to publicly state that they lost the case and that Samsung’s design did not infringe upon their patent. That’s all.
Now, I order you to rewrite this article and link it for 6 months on your homepage with a link at least 100 pixels high.