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Choco specialist Cadbury is claiming to have invented a new chocolate formula that can survive the furnace-like atmosphere of the car dashboard, with its new choc recipe able to withstand 40-degree heat for over three hours.
The new “temperature-tolerant chocolate” is described in a patent application by Cadbury, which says the maker beats its ingredients to a finer pulp as part of the process of creating the new chocolate, with the smaller pieces of sugar and other ingredients holding less fat and therefore making the bars less prone to melting.
You won’t get to try it unless you head off somewhere hot for your holidays though, as Cadbury’s current plan is to only offer this new choc format in warmer countries. Although, as it’ll require quite a bit more chewing to get through and probably won’t offer quite the same mouth-melting orgasmic experience as traditional chocolate, perhaps that’s for the best. [Daily Mail via Patent Search]
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Cadbury’s don’t make ‘chocolate’. At best they make a chocolate flavoured confectionery item.
This seems to be another step away from chocolate. So long as it stays in hot, sticky countries, that’s fine.
In the UK it counts as chocolate, in the rest of the EU it doesn’t count and therefore isn’t sold there. So they do make chocolate…just dependant on the market :L
Surely anything with cocoa solids counts as chocolate? Sure 26% and 39% (Bournville) might be small compared to traditional dark chocolate but it still counts. Hence why white chocolate isn’t really chocolate.
Cadbury has been sold in the EU as chocolate since 2003… although it’s not a big seller in many countries (and now it’s owned by the same company as Milka will be even less so). It was a question of the use of vegetable fats as well as cocoa butter that was once disputed…
http://articles.cnn.com/2003-01-16/world/chocolate.war_1_chocolate-war-uk-chocolate-british-chocolate?_s=PM:WORLD
A longer lasting chocolate dildo. At last, it seems my GFs luck is in.
“Cadbury’s current plan is to only offer this new choc format in warmer countries.”
Because in EU they wouldn’t get away with calling it a “chocolate”?