Early next year, Vimeo will introduce a new feature to its PRO account holders. In short, those users will be able to charge for their videos on a per view (or per whatever) basis. It’s a move that could either attract a whole different class of known independent filmmakers or amass a sizable mountain of videos that are fine as free (or ad-supported) content, but maybe not worth a premium price tag.
Vimeo has always been ad-free and vigilant about maintaining its original content community. The availability of a paywall doesn’t mean that every video will instantly cost a fee to view, and could prove a more effective way of monetary payment for creators. But for viewers, paying for premium videos on Vimeo could become a gamble if something that looked interesting turned out to be a mediocre production from a director or studio with an inflated sense of their own talent. The question is: would ads be a better option for Vimeo? [TheNextWeb]













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I’m really fond of Vimeo, it’s interface and all that.. And kudos for them taking a new approach.. But, I feel it needs fleshing out a little more before it’s release. To expect users to part with $5 to view a potentially amateur piece of film-making, is ambitious. They’d need to add previews, teasers, things of that sort.
Other than that, great idea.. There’s an opportunity for music-videos here, somewhere. May need to take a slightly different approach but, could be a great way for artists to monetize their music as a package.. Paying for the music, and video. I’d think it’d have to include a download too, though.
The main question is whether it’s a one-time payment, then you can watch it whenever. Or maybe one payment per year. Because there is now way in hell anyone will pay if you have to do so every single time you want to watch the video.
Coming Soon to Vimeo: Not me.
Coming too Soon: Not me, luckily
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