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EE In Irish 4GEE-Branding Gaff of Filthy Proportions

By Sam Gibbs on at

Oh dear, it's a good job EE hasn't launched it's '4GEE' network in Ireland yet, because, well, it's a bit of a branding disaster over there. Apparently 'gee' translates to something very different, and unmentionable, in Ireland; you certainly wouldn't want that all over your phone, that's for sure.

Yeah, 'gee' means 'blimey' or 'golly' in most of the world, probably thanks to the Americans, but in Ireland it means something wholly different. It's apparently a derogatory slang term for a lady's unmentionables, but don't take my word for it, check out the plethora of Urban Dictionary entries. Ouch. [The Register]