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Nestle Japan will be releasing a limited edition Star Wars version of its Gold Blend coffee maker next week. But it has to be one of the laziest tie-ins ever to cash in on the Star Wars name. Available in two versions, it looks like Nestle’s just slapped a sticker on the side of each one with a random quote and called it a day.
The C-3PO version reads “Thank the maker” while the Darth Vader version goes with the standard “The force is strong with this one.” Really? That’s the best you could come up with? Not something that maybe connects the dark side with a dark roast? The coffee makers at least come with matching mugs, and will be limited to just 5,000 units at £75 a pop. And sadly, they’re pretty much guaranteed to sell out once Star Wars fans catch wind of this.
[PR Times via Newlaunches]
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did they need to try? lucas didnt try with the last run of movies and plenty of other things have just as lazily tacked on the name to shift a few crappy items. and if youre happy to put up with the crappy coffee that comes out of those pod machines then its likely youre not exactly a discerning customer anyway
That coffee looks a little on the dark side.
Luke, join dark side of the coffee.