Tesco is running on the O2 signal, so the image quality, if reduced right now, will be the same on gg, as they also run on O2.

However, what brand value does allow you to do is to sell similar products to your competitors, yet command a higher price. It might also allow you to set up a shop next to your competitor and charge the same price for a similar product, but draw more custom.

And yes, I wouldn’t call Nexus a budget brand, but it’s not a premium brand either, and it’s one that is still in its infancy. I suppose they could charge a bit more for their products if the brand gains recognition, I’m just saying that they may never be able to draw the premiums that the likes of HTC, Samsung and Sony achieve, never mind Apple. At least, not in any meaningful volume. That might sound like an odd comment on this site where the Nexus brand is already well established, but Giz readers aren’t representative of the public at large.

I think the Nexus 10 poses an important point as to how the Nexus brand is still a very premium one. The device retails at £389 for the 32GB model which is hardly cheap – the TF700T and Note 10.1 can be picked up at a similar price point. The screen is industry leading, and it rocks the first ever Cortex A15 processor in the tablet form factor. Yes, the price is on the cheaper side of the spectrum, but this is hardly a budget device, and therefore “Nexus” is hardly a budget brand.

Regarding Apple’s brand, I beg to differ. Maybe not so much with this generation’s iPhone, but certainly with every other product in the entire Apple lineup, the design is second-to-none. Not many products in the world come close to most of Apple’s, and not a single manufacturer has such a consistent portfolio of impeccable hardware design. Whilst I agree the nibbled fruit is definitely worth a lot, accrediting their success almost solemnly to this seems a little naive.

One thing I don’t like about O2′s network however is I’ve noticed they reduce the quality of the jpegs you download…I’ll have to have a think

The service is really good where I live and work, so I’m fine with giffgaff.
What about Virgin with their 12 a month rolling contract? 1200 min, unlimited texts and a gig of internet.

Get a giffgaff sim from here (with free £5 credit
http://giffgaff.com/orders/affiliate/sanchit123

Ty!

It affects the perception of the brand. If you want to charge a premium for your product, you need to have perceived value behind your brand. Not only that, if your brand is associated with cut-price products it’s incredibly difficult to be associated with anything else. This is why car companies like Volkswagen sell their cars under four different brands (Audi, VW, Seat, Skoda). It’s why fashion labels sell last year’s range at a separate outlet store, rather than sell the discount products on the same shelves as their premium products.

Apple’s brand was recently valued at over $180bn, making it the most valuable brand in the world. The brand is by far the most valuable asset that the company owns. Without the brand, Apple would find it difficult to command a premium for their products.

And if the N7 is anything to go by, expect a Google ad before long.

Considering how little advertising I see for Nexus devices, I think that would have been a good place to start.

Lose a little now, gain a lot later.

Yes, Apple are more about high returns on relatively low volumes, whereas Google are more about getting devices into the hands of as many customers as possible so they can monetise their services. However, Apple’s position allows them to play both angles to some extent, and not just with services but also with accessories, support and retail.

Compare that with OEMs like HTC or Samsung who make almost all of their money from the initial sale.

Google is the reverse – it doesn’t care about making a profit on the hardware since it can montetise the information that an Android user feeds them. Google can sell the hardware at a loss AND make a profit as long as the ARPU from the user of each device is greater than the subsidy.

In the US carriers are only obliged to allow customer to keep their number according to the FCC’s Local Number Portability guidelines which means that customers can move numbers between networks in their local service area. If you move to another city, or even just to another lsa irrespective of how close that was to your previous one, there is not a legal obligation on the carrier to allow the customer to move their number to a different carrier.