There’s no doubt, in his own unique Apple way, Jony Ive is a smooth operator. Just look at his incredibly well polished, and clinically-precise delivery in the myriad of modern Apple promo videos. But he hasn’t always been that smooth, as this very early Apple video shows. Somehow he looks better without hair.
I thought his odd speech cadence was due to the editing and forced, Apple-style precision, but apparently not; it’s all Ive. It’s amazing to see the now head of Human Interface at Apple bust out his umming-and-erring stuff back in 1997. Jon, as he was then known, was also shilling something that, well, wasn’t exactly a mega hit, even if I did want a 20th Anniversary Mac, just like that gorgeous G4 Cube.
A blast from the past, and probably something Sir Ive would like to leave there, hair and all. Still, not bad for a first attempt. [YouTube via OSX Daily via TUAW]













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‘myriad’ is being thrown around a lot today
What a dickhead.
why? why exactly is this guy any more of a dickhead, than, say, you?
He is a grown man who goes by the name Jony. Isn’t that enough?
haha!
Are you telling me the way he speaks is tolerable? Are you HONESTLY saying he does’t sound like an absolute tool?
If you don’t think he does, then I guess that make him as big a dickhead as say… you.
he just sounds cheesy is all. it is 20 years ago. show me a video of you looking way f**king kool from 20 years ago.
yeah, i am a dickhead, but for other reasons than this.
He just sounds like someone who, as a trained designer, has developed a way in which to justify every aspect of his designs and by extension this video. I think artists and designers can always sound a bit pretentious but it’s just part of their trade I guess.
“Are you telling me the way he speaks is tolerable? Are you HONESTLY saying he does’t sound like an absolute tool?” [2]
To me it sounds as if he “dumbs down” his speech to better suite his audience.
Yea, what a total dickhead. He’s successful, well spoken, confident, incredibly wealthy, incredibly talented and incredibly well respected in his industry. Jealousy sucks buddy, but if calling people who’s life turned out better than yours names gets you to sleep at night, then go right ahead.
Is it me, or does he look decidedly more British in this video than he does now?
Well, you could say that. More reserved. See how the chest hair is all nicely tucked away behind that shirt.
Looks a bit Dermot O’Learyish to me.
He looks less of a twat here than he does now