You’d have thought that the supermarkets, what with their club card and electronic tracking of your every move, might be the biggest stalkers, but no. Apparently Microsoft’s the worst offender of them all, closely followed by Apple, and, err, Dell.
According to a new report by a web-tracking company called Ghostery, which produces an ad-tracking browser plug-in, Microsoft’s site has no fewer than 137 different trackers on it. That means, every time you go anywhere near Microsoft’s site, Redmond is collecting a heck of a lot of information on you. Some of these are, of course, analytics trackers, but the vast majority are geared up to serve you behavioural ads. The scary thing is Microsoft isn’t alone; Apple boasts 107 different trackers, while Dell clocks in with 106.
In contrast, Tesco has just 64 tracking bugs on its site, less than half of what Microsoft throws at you, while John Lewis has 46 of the blighters, and Dabs only 12. Still, that’s quite a lot of tracking going on, and begs the question: just what are these companies looking at when it comes to your movements across the web? Most of the trackers on each of these sites come from third-party marketing companies, who Microsoft and others employ to give them data on your web-based goings on — effective stalking you as you jump from site to site.
Maybe we should be less worried about what Google has on us, and more worried about what Microsoft, Apple and Tesco’s doing, sneaking a lot more than a cheeky peek at our movements. [The Register]
Image credit: Stalker from Shutterstock













Quite simply, they are looking for better ways of predicting what you are looking for and how things can be improved in terms of serving up content and advertising. It’s in their interest to do so and while you are on their site, I feel that they are within their rights to do whatever tracking they like – it’s their site after all, you don’t HAVE to visit it. It’s the equivalent of a camera in a bricks and mortar store tracking the movements of its patrons and what they are looking at.
Plugins like NoScript, for example, are a great way to avoid some of these tracking cookies and sites.
NoScript sounds good, any other tips?
Talking about cookies… GizUK, I’m looking at you!
The FireFox Collusion addon lists the following for Gizmodo.co.uk. Not quite Microsoft levels, or even Tesco… but 27?
betrad.com
serving-sys.com
googlesyndication.com
mookie1.com
alenty.com
invitemedia.com
wtp101.com
adnxs.com
akamaihd.net
flashtalking.com
atdmt.com
mediaplex.com
techradar.com
gravatar.com
sitestat.com
2mdn.net
doubleclick.net
skimresources.com
futurecdn.net
revsci.net
gawkerassets.com
addthis.com
google-analytics.com
facebook.net
imrworldwide.com
twitter.com
facebook.com
Most of those are media serving tools I think. Things like gravatar for the avatars, gawkerassets for images, etc etc. Then you have the social media plug-ins.
‘Some of these are, of course, analytics trackers, but the vast majority are geared up to serve you behavioural ads.’
So, not much different to MS then?
Its not the number of trackers…. its what the trackers do that matter.
Use chrome, opt out of data collection, use collusion, disconnect and adblock. Oh and turn off automatic starting java script so you can watch 4od without adverts as they are hosted on a different website.
Take back your data on web browsing habits.
Ooh, nice tip about 4OD.
How would I use the 4OD trick on a Mac? I can’t find any option to turn off auto starting java script.
Adblock, blocks the ads on 4od for me anyways and im on a hackintosh so
But according to 4chan chrome itself is a trackware…