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Where to begin? This video shows Samsung going absolutely berserk and throwing in the kitchen sink in an attempt to sell its Smart TVs, awkwardly combining Angry Birds with Gangnam Style dancing and… a flash mob.
A few bewildered pensioners and some unemployed people gathered around to watch the nightmare unfold in London’s Westfield Stratford shopping centre, seeing youths start an impromptu dance to Gangnam Style followed by some break-dancing men in Angry Birds hats jumping in, all in the name of creating the above embeddable video.
Perhaps realising the horror it has unleashed, Samsung has wisely disabled commenting beneath the YouTube clip. The thing they’re selling here is the fact you can now play Angry Birds on Samsung’s Smart TVs. Just emailing out a press release would’ve got the job done and saved everyone the embarrassment. [Samsung]
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Anyone who takes part in a “flash mob” is a nob of the highest order !
What about anyone who takes part in a flash nob? I’m assuming they would need professional help?
Or locking up along with the flash mobbers, you have to be a complete nazi with these people otherwise they’ll keep doing it
I can just see the marketing meeting…
Exec 1 – “I saw this great T-Mobile campaign about 3 years ago where everyone was singing in an airport. Is it too late to rip that idea off? Maybe we should add something more current to it…”
Exec 2 – “Well, this Gangnam Style thing seems to be popular at the moment, can we shoehorn that into it?”
Exec 1 – “Sounds good, but how do we get Angry Birds and tellies into it?”
Exec 2 – “I’m sure it’ll be fine. Let’s just shoot it. Make sure there are around 8 low-energy people there to deliver mild applause.”
this is a smart mob not a flash mob. anyhow, both are terrifically stupid.
I feel so bad for the dancers. They probably thought “Wow! There is this company hiring dancers for some kind of flash mob or something, and they are paying! This could look good on my resume!”…