Well, this is getting a little confusing. Oatmeal Studios, who's suing the Oatmeal we know and love, has responded. It says it's drawn up the lawsuit to protect its name, and to defend against one of the world's largest greeting card companies. The Oatmeal's just got caught in the crossfire.

Apparently it's not The Oatmeal comic that Oatmeal Studios has beef with, it's the card company Papyrus, which is selling The Oatmeal cards, that it's really litigating against. Essentially, Oatmeal Studios doesn't want Papyrus to be able to sell cards branded with the word 'Oatmeal', which is fair enough I suppose, but hard luck for Matthew Inman.

We'll see how this plays out, but it seems in licencing his cards for sale to Papyrus, Matthew Inman and The Oatmeal's got itself caught squarely in the crossfire between two battling greetings card companies. Who knew the cards market was such a hotbed of litigation and fire. With a bit of luck, more Bearlove won't be needed. [TechCrunch]