Catalogues might work well for Ikea, but as a way to advertise a modern upscale furniture store they're a little low-brow. But a brilliantly designed business card that transforms into a miniature version of the furniture you sell? That's pure genius.

This card was designed for a London-based shop called Bentply known for its curvy pieces. And was created by designer Richard C. Evans who hopefully has a clever card of his own. (Probably something that transforms into a 3D model of his incredibly creative brain.)

This Brilliant Business Card Transforms into a Tiny Chair

[CreativeReview via MoCo Loco]