A conflict is escalating in Gaza, where the Israeli Defence Force has been engaged with Hamas for the past several days. And whoever is running the IDF's Twitter account has decided to live-tweet the entire thing. The disconnect between the cavalier tone and the grave content is positively surreal.

Here's what conflict looks like at the intersection of war and tweets. It's bizarre, it's disturbing. And you can't look away:

What's most unnerving, though, is how aggressively the IDFSpokesperson account is angling tweets of the ongoing conflict. Dropping viral hashtags like #BlackOps2 is a cynical — but probably effective — way to get as many eyes on your tweets as possible. It's also downright disturbing.

Image credit: Uriel Sinai / Getty Images News