In a bit of news-that-makes-you-say-duh, the WSJ tells us that Motorola is working on making a really good phone, and Google is helping. The interesting bits, though, come in surrounding all the trouble surrounding the project, which Motorola is calling “X Phone”.
Motorola is still working on its Droid line for Verizon, but is now also focusing on the X Phone project with Google, which purchased it earlier this year. Here’s the part that you care about, though:
For the X phone, an initiative being led by former Google product manager Lior Ron who specialized in mapping, Motorola wanted top-notch features for the phone’s camera and photo software, such as better color saturation and the ability to take panoramic shots, two people familiar with the situation said. But some of the features were found to drain battery life or already have been incorporated into popular new devices, such as the iPhone 5 that launched earlier this year, they added.
Motorola also ran into difficulties when it looked into using a bendable screen and materials such as ceramics that would allow the company to make the X Phone more stress resistant, use more colors and mold into different shapes, these people said.
Now, that doesn’t sound totally promising, but it’s not a death sentence either. Google might not have a history of making great hardware itself, but it’s worked with OEMs on Chromebooks to very good results (it sort of just gets out of the way on the Nexus line). And it’s actually great to see Motorola aiming high. But for right now, there isn’t much positive movement being reported. Hopefully that changes. [WSJ]













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Is this really news?
Company finds that software drains battery life, hardware has features found – shock – in other devices.
Company tests out new product concepts and building materials, discovers the technology isn’t quite there yet.
I’m willing to bet a substantial amount of money that this happens every single day at every single manufacturer of any kind of hardware.
“it sort of just gets out of the way on the Nexus line” – so wrong as to be laughable. The engineers from the OEM building the nexus work with Google AT THE GOOGLEPLEX. Doesn’t sound very hands off to me.
Come on guys, if you want people to take your articles seriously getting such simple and we’ll known facts wrong isn’t going to help.
“Early design concepts may not be suitable for final product”
Whoa, who would have guessed.
Two, Building a better phone than the best phones on the market made by the best phone companies on the market turns out to be hard. Is this news?
One shot at this I think.
If they get it right they can really start impacting iPhone sales in the US, however if they get it wrong I think the iPhone will dominate the US market for a long time to come.
European market is different of course though.
Didn’t Google try the “superphone” with HTC and the Nexus One? Didn’t quite work then, and I can’t see it working too well now. Surely the main aim should be to better the components within the devices now rather than just putting more RAM and inches behind it?
Anyway.. just confirming – LewisP = Lewis Putz on Google+.
I can’t see it working out for them, I don’t understand why they don’t just make a phone under the google name without any OEM attached…
(oh and I’m Robin Black on G+)
3a Checkin’ in for Google+…at last
Welcome to the club.