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RIM’s basically bet the house on the success of BlackBerry 10 — if it doesn’t succeed, we could see RIM and the BlackBerry as we know and loathe it going the way of Palm, and we all know that didn’t end well. So, RIM’s not taking any chances; it’s basically bribing businesses to go with BlackBerry 10.
Included in RIM’s ‘incentive plan’ is basically a bunch of free stuff. Free upgrades; free servers and licences, and some exciting-sounding online training and webcasts. Yippee! Apparently RIM’s seeing ‘tremendous excitement’ from businesses over BlackBerry 10, which is good, because we’re certainly not over-the-blooming-Moon about it.
It’s difficult to know just what proportion enterprise customers make up RIM’s bottom line, but I’m assuming it’s probably quite a massive chunk. I’m amazed they’ve not bundled some PlayBooks in there too, but then maybe they’ve already given every business there ever was a whole bunch already? [Reuters]
Image credit: Busker from Shutterstock
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Please
just
die
I never want to get those blackberry thumb cramps again and the touchscreen thing with the click screen was the worst device I ever used- what the hell were they thinking.
I actually really liked the clicking touchscreen and hated it when I changed to the iPhone and the non clicking screen
I even got my old storm out and bought a new battery last week so I could have a play, and even now after using the non clicking screens I still really like that screen (although you have to adjust the screws occasionally to keep it responsive)
And most people have had a black berry at some point, so I would hate to see BlackBerry die (although I wouldn’t buy one now) aiming them back at business is probably their best move
fair comments- I just never loved the hardware or arrogance. I really found the torch 1 screen imprecise- maybe the torch 2 was better.
I would have liked to see Nokia come back stronger….
I am looking forward to someone new bringing game changer (Huawei?)
The ‘tremendous excitement’ they are seeing is people recognising that this is the final blast that will sink the ship, everyone knows that this is the final roll of the dice and everyone knows that they’ll throw snake eyes.
“Apparently RIM’s seeing ‘tremendous excitement’ from businesses” .. I think they spelled “F*** All” incorrectly.
Surely you, more than anyone, should know that certain creatures go into a frenzy of excitement when they sense blood in the water.
You must applaud their determination.
Bit late me thinks, It’s like Bruce Forsyth on strictly come dancing. both should know when to quit.
You know, for all the “BlackBerry is doomed” talk, they haven’t actually, you know, died yet. When are they getting round to that?
When the money runs out I guess.
Iirc they are sitting on three billion odd. It could take a while….
RIM should had utilised business users and streamlined secure servers/bbm.
It’s not the worst idea ever. Nobody’s going to buy it without any sort of App Store and nobody’s going to develop for it if there aren’t any customers. It’s the only way BB10 could stand a fighting chance, but having said that, BB10 doesn’t stand a fighting chance!
I really want to root for the underdog, but there’s pretty much zero chance I’ll be buying one myself.
Just kinda hope I get a decent upgrade for my company phone.
I think I must be the only person who doesn’t want them to die
(And no I am not a blackberry user nor would I buy one)
Your determination is noted, but the writing was on the wall when they were the only guys on the block still using a physical keyboard when everyone else had left them behind.
totally agree, that physical keyboard has to go, it is holding them back, small non touch screens are just pants, i really cant understand why these are still quite popular?