If you’re an iOS-using SkyDrive customer, look away now — this ain’t gonna be pretty. As corporations with £70 billion in the loose change jars like doing, Apple is shaking down Microsoft to get every last copper out of its SkyDrive service — Microsoft’s not gonna give in that easy though.
The dispute is over how tightly Apple guards its app store, and specifically how it takes 30% of all in-app purchases. Everything was rosy until Microsoft rolled out the ability to buy additional SkyDrive storage in-app. The problem, from Apple’s perspective, was that it didn’t get its mitts on 30% of the revenue from this purchase of extra space — that goes against their normal policy of getting a cut from in-app purchases.
The reason why Microsoft won’t cough up (apart from that it doesn’t want to give Steve Ballmer’s sworn enemies more dough, of course) is that the users aren’t just buying a one-off purchase; they’re buying a subscription. That subscription may well last until long after the user has ditched their iOS device (or at least Microsoft hopes so), and hands control of the billing, and thus a continued 30% cut of revenue, over to Apple.
Essentially, you might be happily tied into a Windows Phone device a few months down the line, but because you bought your SkyDrive space through the iOS app, Apple would still be getting a chunk of change outta you. This isn’t an easily reconcilable problem — Microsoft offered Apple an olive branch already, in the shape of offering to remove all options to buy storage in iOS. Apple declined. Their policy seems to be: if there’s a subscription service featured on iOS, and Apple doesn’t get a cut of the subscription, you don’t get allowed in. That’s harsh, guys.
My real concern is that this appears to not only be affecting Microsoft’s official app, but also third-party developers. For example, the developers of “Files Pro” are saying that Apple rejected their last update because the Live login page has a “Sign Up” button on it. A Sign Up button. Not a big sign saying “Hi, I’m Microsoft, gimmie your cash and I won’t tell Apple”, but a freaking sign up button.
Yes, it’s Apple’s app store and all, but as Steve Ballmer aptly demonstrates above (whilst generating ungodly sweat patches, might I say), developers are everything for a mobile ecosystem. Start shutting them out just because they work with rival’s services, and you start degrading the user interface.
Equally worrying are further rumours that the spat may ultimately be all about the impending release of Office for iOS. According to AllThingsD, Microsoft want to renegotiate revenue for the Office Mobile for iOS app; allegedly Apple is standing firm. With this news in mind, then, it’s possible that the SkyDrive spat is more Apple trying to gain some leverage over Microsoft, rather than just mere money-grabbing. Given what happens to us peons when Apple starts cutting out services (cough, Apple Maps), I’m hoping that Microsoft and Apple will be able to kiss and make up — those PowerPoints won’t write themselves, y’know. [The Next Web, TechRadar]












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Probably won’t happen, but I would like to see the developers of the top app’s all get together and withdraw from IOS until Apple renegotiate the terms more to their favour.
If the apps are not available, I would image they will lose a lot of users next time it comes to upgrading contracts.
While I agree that 30% is pretty steep, I think the problem is that Microsoft entered into a contract with apple and didn’t honour the terms. If they didn’t like the in app payment clause they shouldn’t have used it in the first place.
Agree – but I was speaking more in general terms. How long until Apple decided is not making enough and puts the percentage up.
Then why after MS offered to remove the upgrade part of the App, did Apple still decline to approve it?
I don’t bloody know do I! And I would guess most of us don’t have much of a clue as to how that process works and it doesn’t seem to be massively logical.
All I meant was that you can’t retro-actively change the terms of a contract, therefore surely apple were correct in asking for that 30% cut of the in app purchase. Whether you agree with the percentage or not is beside the point.
Might be wrong but as far as I see it if someone offers a subscription service then offers an IOS app to access it then Apple requires their 30% of the subscription price or the App gets rejected, you don’t have the option of not having an in-app purchase, to avoid devs bypassing the in-app purchase route, giving the app away free and then allowing upgrades/subs via their own websites.
http://youtu.be/ZomwVcGt0LE
It’s always a useful exercise to flip an argument and see how that works out – so imagine if Microsoft demanded a 30% cut from all software written for the Windows platforms. Of course they’d never get away with this, so it puzzles me how Apple manages to get away with it. And don’t come at me with market share arguments – Apple is the single most dominant vendor of phone hardware (Nielsen) and is likely to remain so for a few years to come even as it’s market share slips.
I’d love to know why the DOJ and European Courts aren’t coming at them with anti-trust suits. Oh wait – maybe it’s because of the $120 billion of cash that Apple hold – I wonder how many politicians you can have in your pocket with that much?
When the developer from Microsoft agreed to becoming an iOS developer, they signed a contract that said that 30% of the sale and any subscriptions made will go to Apple. Microsoft broke their contract, so Apple pulled their plug.
Apple don’t really care for big companies anymore. The bulk of the apps on the store are written by small companies and individuals that own their devices.
If Microsoft stopped developing an office suite for iOS, Apple don’t lose out as someone will write something just as good for iOS and Microsoft end up losing on another platform.
The dispute between Microsoft and Apple has serious consequences for App developers who publish ‘free’ apps in the App Store, only to then charge users to activate the app or to upgrade to a version with better functionality.
As Microsoft seems to be at odds with Apple’s stance that all in-app purchases should require a 30% payment to Apple (in perpetuity), will this force app developers to develop HTML5 web apps to by-pass app stores?
This blog article looks at this in more detail: http://tinyurl.com/awgmapw