SMS messaging turned 20 years old the other day, and feels even older. It’s decrepit, though, wildly overpriced, and too limited to be our long-term texting solution.
But all the up and comers trying to replace it? They’ve got plenty of problems of their own, and the transition to iMessage, Facebook Chat, or whatever wins out is going to be a huge pain in everyone’s ass.
For all of SMS’s manifold faults, it still has that one unmatchable advantage of absolute cross-platform adoption. And that’s the single biggest problem facing the current heirs to the SMS throne. It’s going to be an incredible, frustrating chore trying to replicate what SMS managed to do. It’s already frustrating watching people try.
Take Apple’s sorta-dumpy iMessage service. It’s supposed to be a newjack BlackBerry Messenger, which itself was (and kind of remains) the best, most rock-solid SMS alternative (assuming you own a BlackBerry). The iPhone has scored a similar smartphone hegemony to the old BlackBerry empire, so it can almost get away with this intra-device communication. But it’s not just a matter of having enough users to populate its service; you also have to make it work. iMessage has some perks, like embeddable images and gifs and read receipts, but it’s also faced a massive amount of downtime, as well as some sort of absurd security holes.
Or look at Google Voice’s text message treatment in the US, which is less divergent than iMessage, but actually more ambitious. Google Voice lets you use a phone number you get from Google (and can associate with your own phone number) to send, receive, and view SMS text messages from your phone, or from your browser. Sending and receiving texts from any computer is awesome, and has inspired a number of similar services (iMessage lets you do this from Macs). Google Voice gets a lot right, but it just requires too much effort and too many workarounds to ever be something that works seamlessly on every single phone and it’s not even available in the UK, yet.
And then there’s Facebook, which took a tiny step SMS-related step today, with an update to its already-good Messenger app on Android. Facebook already lets you blend your SMS messages and Facebook chat into one hub. Now it lets you log in without a Facebook account (even though you probably have a Facebook account).
Facebook, if you squint hard enough, looks like the one service with enough chops to replace SMS as we know it. Nearly everyone has a Facebook account, and Facebook is on every platform. It’s even made inroads into dumbphone support, with a whole text-only version for developing nations. So that’s the sell: Chat with your Facebook friends on your phone, and even better if you can eventually route it through your computer’s browser. If anyone can pull this off, it’s Facebook.
But even if Facebook does succeed, it still wouldn’t be totally ideal. Exclusive, non-cross-platform chat and message standards are hugely frustrating, even if they’re a half-decent upgrade. They always seem like just a checkmark on a marketing brochure. At best, they’re needlessly exclusive, like iMessage. At worst, a laughable ghost town, like Windows Phone’s Rooms. Facebook making an awesome SMS and chat service would leave out a ton of people who rely on other message systems, like Google Talk, AIM, and even Messenger or Yahoo. What we really need is for carriers and platform-makers to get over themselves and just agree on one standard. Good luck with that.
Windows Phone realised that more than a year ago. Kind of. It integrated SMS and Facebook Chat before even Facebook did. But then Facebook did it better. And now WIndows Phone is shying away from taking on more chat partners. Android, meanwhile, somehow doesn’t even sync up your Google Talk and SMS, and iPhone is as locked down as anyone.
It’s almost impossible to create a new standard everyone can agree on in the best circumstances; much more so in as hotly contested an arena as mobile. Even cross-platform options like Facebook or Google Talk — or group variations like GroupMe — suffer from the modern expectation to not just be able to talk to everyone, but to be able to do it from one place. Which is a problem, because a lot of times the people making operating systems explicitly want to freeze out competitors’ chat platforms, like Microsoft with Google Talk.
It’s possible, today, through add-ons or plug-ins or third party apps, to mostly hack your way to text message bliss. But good luck explaining how to do that to your parents. That’s why SMS isn’t going anywhere any time soon; it’s awful in so many ways, but at least it’s something we all agree on. If it does end up getting replaced, it’ll have to be by something as brutally simple as it is, and has always been.
All that adds up to a mess of disagreement and redundancy — a cell tower of Babel, more or less. So for now, the future of text messaging is a just a room full of interesting folks, refusing to talk to one another.
Scott White is an illustrator based in Herndon, Virginia. You can see his work here and follow him on Tumblr, Facebook and Twitter.













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Hell, I’m old enough to remember when SMS messages could only be sent to the same network. My friend was on Orange and I was on Cellnet (we were the only two people with mobiles back then!) – we couldn’t understand why we couldn’t message each other.
Until a cross-platform messaging standard is agreed, SMS will be king.
I was on One2One (early T-Mobile) and I remember thinking WTF when first of all trying to text people.
I remember One2One!
Wasn’t it called Mercury originally or something like that?
It was Mercury one2one and I had a wicked flip-phone
Whatsapp, anyone?
Indeed – but the problem here is that it isn’t a standard install on ALL phones. Until a standard decent messanger app IS installed out of the box on ALL types of mobile, it will not replace SMS.
Whats app is on almost all platforms..
Not out of the box
Agree that whatsapp is up there, only thing is it’s not quite cross-device (computer/phone). Once it gets that it could become a leader.
erm.. i thought texts were free now? and dont we all just use twitter/fb for free chit chat??
In what world are texts free?
You pay for them as part of your monthly contract bill, or a couple of p’s a pop with pay as you go (last a check it was around 8 – 15 p depending on networks). Never have texts been free.
*last I checked. Please let me edit my fricking comments !
well i guess.. but its unlimited and really i look at it as paying for the Mins and data these days.. texts are that little extra than use once in a blue moon.. but i see your point. if you don’t want to pay for them use email or social networking, but then if your not on wifi they will cost you as well.. this paying for a service idea sucks..
To use Twitter/FB you still need to either be 3g (4g – for those saps sorry lucky early adopters) or Wifi. And none of these are ‘free’ either.
Nothing in life is free. Except those pencils in Argos.
Depends, WiFi can be free – if you’re using your own home connection it’s costing you money but lets face it you’re paying for that anyway and for the majority of people that’s not based on how much data you use.but there are plenty of places you can use WiFi for free – in public areas, buses, work, uni, mates houses, etc.
Also Argos has pens Ikea has pencils
“Free Wifi”? I have heard of this, but thought it was just a thing of legend!
Seriously, tried it once in Brighton and could get on it for love nor (no) money (there’s a piece of comedy gold there if I say so myself). The signal was so bad I actually played Angry Birds with a real group woman in the cafe…
You must have a posh Argos, because mine has pencils. Saying that, last time I went into Argos it had something in stock during an actual sale, so they might now have such inky delights now.
call me old fashioned, but texts are there, they work well, are generally reliable (its rare i lose or miss a text) they function just how they are supposed to.
i see no need to replace them.
you want more feature, switch to email, whatsapp etc..
With the increase of smartphone users, I find it’s easier to email someone rather than text if I want to communicate something longer than a couple of words.
you could always phone them..
Well no, phoning is not always appropriate. There are times I want to attach stuff to a message, email is good for that. There are other times I would rather have a recorded copy of what has been said by both party, again email is very good for that, less volatile than texts.
So a cross platform standard recognised across the world that uses the internet and is automatically available on every smartphone/tablet/computer.
EMAIL EMAIL EMAIL EMAIL EMAIL EMAIL EMAIL EMAIL EMAIL EMAIL EMAIL EMAIL !
Which is, lets be fair, about the oldest standard on the ‘net. Still works though, which is the point i was going to make separately. Also we have MMS.
SMS is compatible with every phone out there. This article is almost as bad as those American ones saying everyone should text because talking on the phone is uncool.
http://gizmodo.com/5889991/dont-talk-on-your-phone-in-public-ever-again
I’m actually old enough to remember no consumer text messaging at all (The first phone I bought was a Motorola MR1 on the Orange network)