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Another year is coming to an end, and here at Gizmodo we’re looking to spread the Christmas cheer by providing you with a round-up of the most miscalculated Twitter campaigns and hashtags of the year. So sit back, grab the popcorn, and get ready to laugh at someone else’s expense.
Storming in at first place is the hashtag that Susan Boyle initially used to promote her new album. Ok, so the PR team withdrew it pretty sharpish, but I still find it funny that some poor, hapless PR team thought that hashtag up, and didn’t realise there was anything wrong with it. Winner because it can spawn images like this. (NSFW/May give you mental scarring.)
I shop at Waitrose because it makes me feel important and I absolutely detest being surrounded by poor people #waitrosereasons
— amoozbouche (@amoozbouche) September 17, 2012
“I shop at Waitrose because…” ..Clarrisa’s pony just WILL NOT eat ASDA Value straw. Check out #waitrosereasons… fb.me/1EL8J9KJM
— Polly Courtney (@PollyCourtney) September 20, 2012
I shop at Waitrose because I once heard a 6yr old boy in the shop say “Daddy does Lego have a ‘t’ at the end, like Merlot?” #waitrosereasons
— Ben Jones (@welshben) September 20, 2012
Waitrose, every discerning posh-boy’s shopping haunt, tried to drum up some social media support by asking Twitter users why they choose to spend their hard-earned (inherited?) dosh at Waitrose. Unsurprisingly, the campaign got hijacked and Waitrose got treated to a real dose of reality, with the common people showing what they really think of people who shop at Waitrose. The only boon for Waitrose is it got them a right load of publicity, which would be difficult to get from people talking about how much they like the organic grass-fed free-range ethically local cheese.
I once had malware (Airpush) and I fixed it the same day. My #WindowsRage malware problem has been ongoing since Windows 95. #DroidRage
— nibble4bits (@nibble4bits) December 6, 2012
People would write malware for #WindowsPhone too. But what’s the point without users? #WindowsRage #DroidRage — Daniel Imms (@Tyriar) December 7, 2012
A last-minute entry by Microsoft. Despite the fact that for the first time in decades they’ve really got something to celebrate, Microsoft invited the Twittersphere to share their Android malware hate-stories under #DroidRage; the DroidRage quickly turned to Windows Rage, and everyone started posting their Windows horror stories under #windowsrage. Microsoft, if you live in a virus-infested glass house, don’t put a big pile of twitter-stones outside and invite people to throw them at you. It’s not gonna end well. Especially if you’re then going to pretend that the whole sorry episode never happened, by posting this at the end of the day:
Thanks for sharing your stories! Those #DroidRage victims will definitely be getting some love from #WindowsPhone.
— Windows Phone (@windowsphone) December 6, 2012
It’s all quite pathetic. Just for the laughs, I leave you with this:
I’m Lovin’ It. Not. McDonald’s tried to get everyone to share all their tales of nourishment and healing from McDonalds outlets. Instead, they got an outpouring of abuse that would do the British National Party proud.
Another elemental hashtag fail. RIM was advertising for people to come work on board its sinking ship. In case you’re more innocent, this is what Urban Dictionary has to say about what sort of jobs RIM really seems to be advertising.
Got any particular favourites? Stick ‘em in the comments, we’re always looking for more people to poke fun at.
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Maket it 6 http://goo.gl/bnHNc
That is full of win!
Amazing! haha!
Congrats! You win the internet!
The windows 1 wasnt even that bad, been far worse stories, only people who retorted were fanboys, exactly the same that would of happened in say Google posted about MS. ALthough the tweet should never of gone out in the 1st place…. Terrible marketing.
The MS one promised people who posted that they would get stuff, in other works “Make up some shit that makes Android look bad and we will reward you, you will not have to verify anything you say is true and we can’t be blamed for attacking Android because you are doing it for us”. While it IS possible some of the people who posted were genuine they were quickly buried in a deluge of opportunistic liars. If you wan’t proof of this pick a few of the #droidrage posters and see if they ever posted anything about phone problems before.
Not as fail as what I’ve just found on Amazon.co.uk while trying to find a toy luger!
If you search Luger under ‘toys & games’ it comes up with the product White Dicks Black Chicks 2, with a bit of topless action. Imagine if one of those think of the children types found that!
“choose to spend their hard-earned (inherited) dosh at Waitrose.”
The assumption that all those who are wealthy have inherited their wealth is quite insulting to those who have worked hard for their money.
He’s poking fun at the commonly held stereotype of Waitrose customers, not the actual customers. That’s a pretty common comedic device.
In other words, he didn’t mean it, it was a joke.
Ah thank you, I’ve never before come across the concept of humour…
Is it a commonly held stereotype that all Waitrose customers have inherited their money? I know the stereotype they’re all middle class social climber types, but I’ve never encountered this one before.
I assumed he was suggesting that their customers are upper-class ‘old money’ aristocracy, hence the inheritance jibe, that’s all.
I think Donald Trump should have a category all to himself, the US election results tweets were the most insane things I have ever seen.
Didn’t he v=have a Twitter argument with Alan Sugar recently?
May I refer you to mhatti3000′s contribution at the top of these comments?
Yah, I clicked on that just after I’d commented
Best thing is that one of those is the EXACT reason that I actually shop at Waitrose.
Well, that and the fresh food is just better.
Yeah, their produce is the best of the supermarkets.
Have to ask though, is it the pony, the poor people or the posh kids?
The poor people, but I’m generalising poor/scummy here. I imagine it’s area dependent, but try going into an ASDA on a Saturday and not wanting to call in a nuclear strike to rid the world of its customers.
I don’t know what’s up with some people, Waitrose is just a supermarket. SUre, it’s a little cleaner than some but it still sells tampons and ketchup.
I don’t see what’s funny about the Waitrose tweets. My pony wouldn’t eat at ASDA either.
Im watching one unfold at the moment…
That guy Luke Bozier who wanted to take on Twitter with menshn// well its all going south.
Hardly a surprise when it was a fail from day one with massive security holes. I sincerely hope that Louise Mensch loses a -lot- of money from this after using her position as an elected representative to try and profit off a cheap Twitter knock off.
another cunt article from a classic cunt
Aww, love you too
Completely unacceptable language, to be honest Mike — what’s with you recently? A lot of your comments have been completely over the top with their rudeness and language. While we have pretty lax rules ’round these parts, and don’t ban commenters, I have no hesitation to mark you as a spam commenter, so we have to moderate each and every one of your comments going forward — you can do better than this.
Sorry
I don’t know
I’ll be nice.
Thanks for your reply, and yep, if you could try and raise your game a little bit, that’d be much appreciated. You’ve left some pretty harsh comments recently, and while I appreciate not every post may be to your taste, I’d rather you say so with some actual valid criticism, rather than just call my writers c*nts.
Which of these is the fail?
It is all marketing, and we are still playing their game for some reason.
Links spread to every corner of the internet because a dumbarse generation doesn’t know the difference between marketing and content – just get a fucking face tattoo and have done with it – ‘Susan’s New Album Out Now’.
The world is there for the taking, play the puppets.
On a similar theme, the Oprah iPad/Surface thing was most amusing!
http://www.gizmodo.co.uk/2012/11/oprahs-surface-raves-are-coming-from-an-ipad/
Where’s the Top 10 Jesus Diaz fail articles of 2012?