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A surprising number of nerds made it on to the shortlist for this year’s Time person of the year award. More than the others, though, Tim Cook has clearly made a lasting impression outside the tech community — demonstrated by him nabbing second place.
Time has named Cook runner-up in this year’s award. In fairness, he misses out on first place to the recently re-elected leader the US, Barack Obama — so he shouldn’t feel too bad. Here’s what Time has to say about Cook:
[L]ike an Apple product, Cook runs smooth and fast. When Jobs died on Oct. 5, 2011, of pancreatic cancer, there were questions about whether Cook could lead Apple. Some, myself included, wondered whether Apple was even a viable company without Jobs. Since then Cook has gone about his business apparently unintimidated by his role as successor to one of the greatest innovators in history. Cook’s record hasn’t been flawless, but he has presided in a masterly way over both a thorough, systematic upgrading of each of the company’s major product lines and a run-up in the company’s financial fortunes that can only be described as historic.
Since Cook took the helm at Apple, there’s been a quiet background hum constantly comparing him and his efforts to Steve Jobs. Maybe this accolade will finally quieten some of those voices. In the meantime, check out the full Time article on Cook—it provides a nice retopsective of his first year in charge of Apple. [Time]
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With Obama winning and Cook being second just shows what little choice Time man of the year had. Both had done worse than years before, with the US sinking into a financial black hole, and Apple slipping from their peak.
If that’s the best the human race could come up with in 2012 then it’s not been a good year.
So the theory is proving to be right then, 21/12/12 <– full stop.
Tbh Dean Hall creator of Dayz is Man of the Year, done more for me than Obama who does nothing so people don’t hate him and Tim Cook who has also done nothing because Apple runs itself at this point.
But how? Who’s voting for him?
Not to sound like a fanboy, but, honestly… you’d think one of the people leading a company responsible for 70% of mobile OS market and the fastest-growing social network of all time (not to mention the little search engine thing they’re doing on the side) would be a bit more deserving than not-quite-steve-jobs.
But that would mean journalists acknowledging there’s a world outside Apple.