The internet is awash today with rumours of a possible Polaroid mirrorless camera. All looks good at first glance, but some weirdness makes us question whether it's all a ruse.

Images were originally leaked via Russian social network VK and later published by Photorumors.com. The supposed camera looks remarkably similar to the Nikon 1 J2 (although it is a pretty generic design). Even more shady is a "press-release" also published by Photorumors. It would sport an 18 MP sensor (no clues as to the size of the sensor), 3.5" touch-screen, and run Android 4.0.

If the camera is in fact real, it would mean that Polaroid is perhaps trying to court enthusiasts as a way to somehow gain relevance after failing thus far to produce digital devices that anyone actually buys. The question is, what could they possibly offer in the crowded room of mirrorless cameras, competing with the likes of Sony, Olympus, Panasonic, and Fuji? Maybe we will have some answers at CES. [Photorumors via PetaPixel]