Google's about to be hit by a huge privacy storm in the UK, thanks to a group legal case that claims it ignored privacy rules to track up to 10 million iPhone, iPad and Safari users.
Dan Tench, a lawyer a London law firm Olswang, is taking the case to Google on behalf of a small initial sample group of upset users. The Guardian reports him as saying: "This is the first time Google has been threatened with a group claim over privacy in the UK. It is particularly concerning how Google circumvented security settings to snoop on its users. One of the things about Google is that it is so ubiquitous in our lives and if that's its approach then it's quite concerning."
The law firm claims some 10 million Apple users in the UK may have a right to launch privacy invasion claims, over the way Apple stored ad-friendly cookies on devices without consent and is therefore guilty of some form of internet use tracking. It could be the new PPI. [Guardian]