17 
This weekend you will see something on TV that’s been missing for long time — a man enjoying a good long smoke. Only it’s an e-cigarette nowadays. An iFag.
The advert, which has been put together to promote plastic ciggy company E-Lites, stars Waterloo Road actor Mark Benton, who plays the role of a daddy who misses out on life because he’s made to smoke his traditional, stinking, fire-based cigarettes outside on his own so he doesn’t give his entire family cancer.
While E-Lites don’t contain tar and don’t generate poisonous gasses and are therefore allowed to sidestep the often tricky “cancer” debate, they do deliver nicotine to the smoker. Which is an addictive drug. So there will be an advert for drugs on the telly. How very futuristic.
The E-Lites ad will debut this Saturday on ITV, Channel 5 and Sky, with E-Lites keen to point out it’s offering a “modern, healthier alternative to smoking tobacco.” [Guardian]
Awesome Photography Projects For the Weekend
Hackers No Longer Work Weekends
How To Smoke a Cocktail
I suppose it depends what channels you watch as to how long they’ve been gone for. I’ve seen a few e-cigarette adverts on channels even if they have been a bit basic.
Smoking ads were terrible back in the day, the only one I can remember starred Russ Abbott and Hamlet cigars.
The mild cigar.
kill it with fire…..
… inhale the smoking remains, gain nicotine.
“So there will be an advert for drugs on the telly.”
https://www.youtube.com/watch?v=Lkx3htCwNv8
i understood none of that
Thats 12 years old my son. Didnt the left wing facists that were the last Labour government, ban these harmless drink adverts a couple or so years ago?
I dono, I don’t watch live TV.
I still thought they were advertising alcohol.
These things don’t help though, as one filter has loads of fags in it
Smokers usually stop smoking after the fag has finished, then they get the craving an hour or 2 later, but these don’t burn down, constant full fag, so you will just continue to keep smoking, and get headaches and sickness, more commonly known as Nicotine Rush
I’d say that down to the individual. I have a couple of puffs on one, then I’m good for a couple of hours. And why would you keep smoking it if it was making you feel ill?!
you don’t notice it makes your feel ill until about 5 minutes after
“And why would you keep smoking it if it was making you feel ill?!”
The same reason people drink until they throw up, surely?
I have used e-cigs for 8 months, they are excellent. I tried e-lites, they didn’t work for me very well as a long term solution. The bigger battery mods are far better as they only need recharging every day or two, lots of example of these on the vaping forums. I also mix my own juices and that gets the cost down to about £2.00 a week once you have all the equipment.
One thing I don’t get, is sick from vaping. This is due to e-cigs not having any carbon monoxide. I can vape heavy all day (like when I first started) and never feel sick unlike smoking in which I could get a headache or feel sick. Most of my friends who were smokers have switched and none of us have ever had nicotine rush. I now pick up my device, have a couple of puffs and put it down for an hour or two unlike smoking where once I lit up, it was down to the butt even if I didn’t really want to smoke it all.
These e-cigs are good for the die hard smokers that never manage to give up despite many attempts, people like me. The experience of vaping on a quality device is better and more pleasurable than any cigarette and you get to choose hundreds of different flavours. If you are a smoker that wants to change to a safer way of getting your nicotine then you could do worse than look into e-gigs. Plenty of sites out there, youtube videos, independent reviews and forums.
I have been thinking for a while about trying them out. I actually went and bought some after reading this comment earlier.
my girlfriend uses e-cigs and all she does is have a few puffs then puts it away. Probably for less time than it takes to smoke a full cigarette. I suspect that the user actually takes in less nicotine as they don’t feel they have to finish off a cigarette once they have have received their initial hit to kill the cravings.
Ive been using one since new years day, not touched a cig since then and while its a bit difficult to determine when you have had a cigs equivalent its still only a few drags and then put back. Not had any sort of nicotine rush at all.
i dont really find that an issue despite me being a heavy smoker (until not very long ago) i tend to have a puff or two and thats enough, if anything i probably take less
“So there will be an advert for drugs on the telly. How very futuristic”
I’m pretty sure I’ve been seeing adverts for products containing paracetamol and caffeine for many, many years.
I thought iFag was a term we used for hipsters in the iPhone launch day queue?
Well, that advert with Louis Spence turning on the Christmas lights for GoCompare was on over the holidays… doesn’t that already count?
Smoking is a triple process addiction, the nicotine which is chemical and apparently the average human can ‘kick’ within a week, the ‘physical habit’ which is a ‘muscle-memory or location’ type of thing such as get in the car and light up, etc and the mental addiction which is hardest of all as your brain is so used to you being a smoker that it fights to stop you changing the status quo.
I honestly think these electronic ‘fags’ are just a new product that takes advantage of people not being able to smoke indoors etc rather than being aides to quit smoking because generally they work as:
a) you still get the nicotine and remain addicted to that.
b) you still perform the same actions (more or less).
c) your brain still thinks of you as a smoker.
People who’ve used them and given up are probably the same people who could have given up anyway, or used gum, or hypnosis etc.
I think they’re a con imho.
They have a whole bunch less tar and other carcinogenic properties that you’ll find in cigarettes. I was thinking of trying some this week. I’ve been told by friends who’ve switched that its kind of like a cigarette lite, and that its probably less unhealthy. I don’t think anyone’s concerned about kicking a habit. Its more about enjoying it more healthily.
I use electronic cigarettes as I do not want to give up smoking… I like smoking, it’s great. Without will power to stop smoking I was never going to be able to quit.
Electronic cigarettes are a means to keep getting my fix of habit and nicotine, plus points… I no longer smell of smoke, my sense of taste came back, not inhaling anything cancerous (do not buy chinese made nicotine liquid or it might have cancerous stuff in it).
It’s a reduced harm way to still have my nictoine fix.
You say “reduced harm”. However, look up nicotine’s effects on the cardiovascular system. “Real” smokers usually die of lung cancer but their predisposition for heart attacks is massive and terrifying, all because of the massive nicotine intake, which is even higher in most e-cigarettes than regular ones.
The key thing is that it eliminates any potential harm to others, thereby limiting any damage caused to the smoker only (unless you happen to be in a moving car with them when they have a heart attack). These things are not toys or harmless and should be respected, but they are a hell of a lot better than real cigarettes.
You say the nicotine in most e-cigarettes is more than “analogue” varieties, no idea what you’re basing this on… I personally use the lowest level available and the best bit (as neilgeezer says above) is you can mix your own liquids, tune it to whatever you want…
I know that in the morning, when I would have my first cigarette, I would be all nice and light headed, the rush of the first cigarette in the morning, sometimes I wouldn’t perhaps have my first one until lunch time and this rush was much more the longer you left it. Never get that with my e-cig, sure, if I used a higher nicotine level then I get this, but I know for certain I’m on a lower nicotine level.
When I say reduced harm… you sound like you’re trying to say I’m wrong about this, I never said no harm, I said reduced harm. I still acknowledge that it still has its dangers, but I dont think anyone can say an e-cigarette is equal to or more harmful than an analogue one.
Not to mention the liquids that dont have any nicotine in the, too.
its not a quitting aid, its a (much) healthier alternative, the chemicals in cig smoke number in the thousands, at max an ecig contains propylene glycol (a substance used to deliver inhaled drugs in hospitals, cant get much safer than that) nicotine (which isnt actually the harmful part of smoking) and flavourings which can vary but technically theyre optional, some liquids contain aqueous glycerine to increase the visual “smoke” effect but again both optional and harmless (vegetable glycerine and water basically) there is no heat either
Hurray! I’m a big advocate for e-cigs myself, as they’re significantly less harmful than cigarettes and seem to be very successful in helping people move away from smoking; certainly helped my mother get off them.
Sure, nicotine is still toxic, but its not nearly as bad as tobacco, and e-cigs don’t have the unpleasant smell and thus don’t ruin public places with horrid smells.
actually nicotine isnt toxic in small doses (the doses in cigs/ecigs) in fact its even in the bloodstream of non smokers as its in many vegetables, its the other chemicals that are toxic.
though in larger doses nicotine is a delieriant hallucinogen (NOT something you want to try) and in larger doses than that its a lethal poison
good, its great to see in a way, i actually just spent 4 days in the hospital with a collapsed lung, obviously during that time i couldnt smoke so i got a cheapo disposable ecig to get me by. of course all the time i was in there i was moaning that i wanted a proper cig (ive always enjoyed my cigs and maintained that a large part of my smoking them was that i enjoyed the taste)
so when i was released from the hospital, despite all advice, i wanted a last proper cig before i looked to switching to the ecig fully. so im out the door and lit up my cig….. “ick” it tasted really nasty, another drag “god thats like burning rubber and sh*t” threw it away and went back to my ecig, i dont think ive ever willingly thrown away so much of a cig.
today i upgraded to a much more advanced ecig (the joyetech evic) and cant imagine going back to real cigs, ive even given away the last two packs of cigs i had.
ive always been a huge advocate of smoking, ive loved to smoke for years, its blowing both my mind and the minds of everyone who knows me that im now saying this. so if you want to quit i strongly advise buying yourself a disposable ecig for about a fiver, force yourself to use it for a few days and do not smoke normal cigs then try one and chances are youll react the same.
the only slight annoyance though is that im also a fairly hefty stoner, the other day i took a puff on a spliff and the tobacco in it totally ruined the taste, so now i have to get a weed vape too
Electronic cigarettes use nicotine – an addictive poison that may cause cancer. Already banned in some countries – they are unregulated in the UK !
The Nicotine Industry is unscrupulous, wanting nothing less than to recruit a whole new generation of nicotine addicts, and to have everyone buying and using these devices.
To the NI (the ‘tobacco arm’) each addicted lifelong customer is worth maybe £80k – £120k – before the customer finally dies of their addiction or has to really force them self to stop smoking.
The NI is out to make money – regardless of public health.
The NI will all kinds of subtle and devious marketing tactics to recruit new addicted customers – such customers are worth a lot of money to the NI.
Every time one of these things is smoked in public subliminal advertising takes place and it normalises smoking – sending out a message to young people and naive people that it is ok to smoke and ingest dangerous addictive chemicals for recreational purposes.
ASH USA have an interesting article on electronic cigarettes:
http://ash.org/nyecigban.html
If you are concerned about electronic cigarettes being uncontrolled and unregulated in the UK then do something about it ! – Act now to try and ensure that we don’t sleepwalk back into the NI brainwashed smoking society of the 1950′s !
You could write to your local MP for a start, to say how you feel. Or you could scrutinise any advertisements for electronic cigarettes that you might see and complain to the ASA about any misleading claims etc.
And, this one is really easy. There is a petition available asking for them to be subject to the same controls as tobacco cigarettes – you could sign the petition and, more importantly, encourage you friends to sign it too:
http://epetitions.direct.gov.uk/petitions/44686
“Always remember, that the only thing necessary for evil to triumph is for good men to do nothing.”
I can name 3 brands better and cheaper than E-lites
http://www.vapourmate.co.uk
http://www.janty.com
http://www.nykecig.com (although their cartridges are mad expensive)
My favourite is Vapourmate!
Speaking of which, Vapourmate’s main kit has just been knocked down from £39.99 to £24.99.