Or maybe this isn't such a big deal? As @stevesi quite reasonably responded to inquiring Twitter user Albert Jelica, it's not odd for a big time executive to be using phones made by the competition.
@albertjelica Sure I use an iPhone at times. I have a Samsung too that i use. I want to be familiar with the work of all companies.
— Steven Sinofsky (@stevesi) January 14, 2013
That makes perfect business sense, even if it's kind of a PR nightmare. [9To5Mac]