14 
This is Luka Apps, a 7-year-old from the UK. Luka got some money this Christmas, which he decided to spend in a shiny Lego Ninjago Ultra Sonic Raider set. Unfortunately, Luka lost one of his new favorite Lego minifigs on a shopping trip with his dad, which made him very sad. But instead of assuming his loss, he wrote to Lego headquarters:
Hello.
My name is Luka Apps and I am seven years old.With all my money I got for Christmas I bought the Ninjago kit of the Ultrasonic Raider. The number is 9449. It is really good.
My Daddy just took me to Sainsburys and told me to leave the people at home but I took them and I lost Jay ZX at the shop as it fell out of my coat.
I am really upset I have lost him. Daddy said to send you a email to see if you will send me another one.
I promise I won’t take him to the shop again if you can.
Luka
Soon, he received a new minifig in the mail, along this letter from Lego:
Luka,
I told Sensei Wu that losing your Jay minifigure was purely an accident and that you would never ever ever let it happen ever again.
He told me to tell you, “Luka, your father seems like a very wise man. You must always protect your Ninjago minifigures like the dragons protect the Weapons of Spinjitzu!”
Sensei Wu also told me it was okay if I sent you a new Jay and told me it would be okay if I included something extra for you because anyone that saves their Christmas money to buy the Ultrasonic Raider must be a really big Ninjago fan.
So, I hope you enjoy your Jay minifigure with all his weapons. You will actually have the only Jay minifigure that combines 3 different Jays into one! I am also going to send you a bad guy for him to fight!
Just remember, what Sensei Wu said: keep your minifigures protected like the Weapons of Spinjitzu! And of course, always listen to your dad.
And that, my friends, is just another reason that makes Lego awesome. Having been there and knowing some of the people who work there, I can tell you that they truly believe in what they do and, besides being a business, they must be one of the very few companies in the world that not only truly believe in “Don’t Do Evil” but also in “Do good.” [Adweek]
If you are curious, this is how Lego builds its minifigs:
Part of our exclusive trip to Lego’s factory in Billund Denmark. [Thanks Julia Alvidrez!]
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“January 11, 2013″ slow news night?
The Americans get let loose with their “garbage” posts every night. Gizmodo UK needs to employ a night editor.
What happened to Molly Oswaks?
Her last article was in early October…
Bring back Molly with her fantastic articles such as “Strip a model down to her panties with the Wonderbra app” and “Moon shaped ice-cream sandwich balls”
Mmm…. ice-cream sandwich balls…
The Molly “link bait” Oswaks who posted this?
http://www.gizmodo.co.uk/2012/06/the-first-daisy-wheel-typewriter-is-retina-macbook-pros-great-great-great-great-great-ancestor/
Yes, I went there – again. Ain’t never letting you forget this one.
Actually, we do have a night editor based in the UK. Two of them. But, you’ll have to forgive them for not wanting to work too hard (and forgive me, for not having the budget to pay them to actually write UK news after-hours), so that’s why after about 6pm every night, we only post US-originated posts.
As you can probably tell, it IS a slow news month. After CES, not many companies announce products, meaning we have to rely on the off-topic news more than ever. While we normally employ a “one day fresh or it’s not getting posted” rule, this was hardly breaking news, and still of interest to our readers. Plus, it hadn’t been picked up by many other sites.
It’s pretty easy for commenters to leap down editors’ throats, claiming they can do a better job than us, but there’s always a pretty easy explanation behind what we do. You just have to ask. Nicely.
Tbh a lot of the OT posts are exactly what I like about Giz UK. I’m not an absolutely hard core tech head, I just enjoy interesting reads and articles.
Carry on!
Thanks for your nice comment; that’s usually how we decide what to post — we always think about whether we, as longtime readers of Giz ourselves, would find something interesting. More often than not, our own personal tastes serve as a pretty accurate litmus paper test for everyone else.
Add a retrospective ‘:P’ to my post, it wasn’t a sincere complaint. I too like the non-tech giz news (but I also like complaining about Mr Diaz)
Well, I hope you understand my POV regarding your first comment, and can see why I took it as being kind of disrespectful.
I do indeed and apologies for not being clearer (I blame sarcasm fonts/html tags for not existing)
No offense was intended and I know how much of a collective dick the bottom third of webpages can be; commenting is easy, writing is hard
“(function(){var w = window,amznAsin = (w.amznAsin && w.amznAsin.constructor === Object) ? w.amznAsin : {};amznAsin["B007Q0ON32"] = “B007Q0ON32″;w.amznAsin = amznAsin;})();”
Very insightful journalism there.
This is my favourite comment.
Sorry; sometimes the CSS messes up when we publish — mistakes do happen to everyone, you know!
That really is awesome.
Luka ‘Apps’? When Apple get hold of this story they’ll sue the kid because his surname conflicts with their intellectual property.
lego rocks.
just bought my lad a big box of duplo (he is only 17 months, so no proper lego yet). i think i have more fun playing with it than him
Just remember, what Sensei Wu said: I will always reward your mistakes.