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Intel’s trying to crack the enormous budget smartphone market with its latest model, powered by a new affordable mobile Atom platform and launching in Africa this week. The only problem is, it’s calling the thing Yolo.
The Yolo sounds good on paper. It features Intel’s new Z2420 mobile chipset, which is a single-core unit that can run at up to 1.2GHz and easily handle capture and playback of 1080p footage, while the radio supports HSPA+ networks and it’ll launch running Android 4.0. Not bad for an “emerging markets” piece of kit.
But… Yolo? Is that meant to sound like a yuppie-like “Yeahello” greeting? Or the rubbish “You Only Live Once” acronym favoured by tiresome extreme sport enthusiasts? Perhaps it sounds a bit more aspirational out there in Kenya, where it’s launching through local network Safaricom this week. [Intel]
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“Perhaps it sounds a bit more aspirational out there in Kenya, where it’s launching through local network Safaricom this week.” – You could try a Google search before posting.
the You Only Live Once chip?
I hate it….
Its just the first in a line of phones. It is to be followed by; Swag, Reem, Cray, Totes and Amazeballs.
i was quite excited for the intel venture into msartphones, as the droid that carried one absolutly smashed its qualcom counterpart.
but they called it YOLO, so now they can eat a dick
it just a silly naming convention the xolo was released in india y was next so they chose yolo
YOLO – I really hate that acronym and any time I hear someone utter it, I want to rip my arms from their sockets just so I have something to beat them with.
Hehe…best troll ever..
and yeah, I’m going to say it, just so we can see you rip out your arms…YOLO
i go with duck feathers, it probably means something elsewhere,
its more original than the”galaxy” or some of the stupid names used over here, the most laughable being junk from orange, like the “las vegas” etc.
Well, you know, you could try a little journalism and ask Intel why it’s been named that. I bet it’s a play on something in Swahili and will go down in Africa a lot better.
I am from Kenya,judging from the previous success of similar priced entry level smart phones……. there is going to be a long queue at the shops for this one