The launch event for Kim Dotcom's Mega broadcasted to the word live from his mansion in New Zealand was a huge spectacle of lofty ideas. Mega isn't just super-private file storage in the cloud. It's a political statement: Privacy is a basic human right.
Now that's an idea most people can get behind even if it's being blasted at them from a stage erected next to Dotcom's mansion. The whole show was techno theater just as much as it was a keynote. Dotcom's ideas skew to the wackier side of what the mainstream is willing to accept, but the truth is, your privacy is up for grabs.
The underlying idea behind Dotcom's statement, and his business model is that governments and large corporations around the world are using existing copyright laws and other excuses to take away your right to your data online. It all sounds a bit paranoid, yes, but the reality is that Dotcom has a point. We don't have control, and we're being bullied into compliance.
His answer is encryption. He thinks that Mega—billed as The Privacy Company"—is the future of the way we use the Internet. Mega will be an encryption platform that third-party applications can use to keep their users safe from the prying eyes around.