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Part of London’s trendy Brick Lane was turned into an 8-bit paradise over the weekend, in a stunt designed to raise awareness of the home launch of one of your modern animated films.
Marketing people working on behalf of Disney’s Wreck-It-Ralph created the hashtag #8bitlane and decked out part of East London’s Brick Lane with 8-bit scenery, creating chunky trees, a pixelated black cab, angular pigeons and even a little lump of square dog poo, all in the name of getting us excited about a Blu-ray release.
It seems to have gone down pretty well for one of these oddball stunts, as people do actually seem to be tweeting photos and stuff about it under their own steam. [XombieDIRGE via Kotaku]
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have to admit, its a good advertising stunt
damn, wish this was posted 3 days ago lol
It’s lovely in the flesh, seen that over the weekend. Looking forward to the movie without the stunt and hate the fact that the Yanks got it several months ago!
“all in the name of getting us excited about a Blu-ray release.”
Wait, wait, wait. So I missed its cinema run? How the…? What have I being doing for the past few months?
That is a pretty awesome piece of marketing though.
No, no, no, you aren’t wrong, the author merely got his facts mixed up. The cinema run (according to Disney) starts on the 8th of February in the UK.
Ahh I see. Didn’t think I’d missed it.
Thank you very very much for clearing that up.
On first glance, I thought the banner on the picture said #SHITLANE. The dog’s smelly accomplice seemed to confirm the name.
Looks like Spout (minecraft mod) got their logo in there.