Monster, after having tried to replace Dr. Dre with anything they could think of last year, is now trying its hand at making gaming headphones. Called MVP Carbon, Monster teamed up with EA Sports to create a giant Monster made headset complete with a microphone.
Monster also introduced a slimmer version of their Inspiration headphones, not so creatively called Inspiration Lite. They’re customisable—Monster showed off head straps with spikes and balls and feathers and wavy runway fabric—and will retail for $250 (around £155 when converted directly; UK price hasn’t been revealed yet). Unlike the full-sized Inspiration headphones, the Inspiration Lite won’t be noise-cancelling.
Monster is also rebranding its sports headphones. You won’t see Lance Armstrong or Livestrong anymore (oof), instead, NFL quarterback Drew Brees will be the new face of the iSport headphones for the US. Will they partner with a more familiar face for the UK? David Beckham headphones? It’s been a few years since the Motorola ones he did, after all.
Other than that, what’s new with Monster is what’s been true with Monster since they partnered with Dr. Dre for the Beats way back when. Celebrity-endorsed headphones (Nick Cannon, Tyson Beckford), a tonne of different colour and style options and huge partnerships with giant companies (UFC, Viacom). It’s not just about how good the headphones sound, it’s about how cool they make you look too.